Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-10-19

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

Businesses are very cruicial and plays a vital role in every body life and through the advertisement it would be the easiest way to introduced your business in the new market.

Nowadays businesses use different platform to intoduce their product in the market like they use different social media channels like bill boards etc to develop their product.

According to the research in USA most of the businesses emphasise their product in the market through different channels to develop their product and make a new market through social media and gain more profit with the help of this.

It is a positive development because when the businesses use social media to develop their product they target more people through the social media and it is a great approach to develop their business.

For example, when businesses target more people they will definately approaches more people and customers. One of the Company that i know is use social media to emphasise their product in the new market and they will get more business from this techniques.

On the other side it is also a negative development while businesses emphasise their product are new in some way because when they introduce their product in the new ways they will face different challenges they will know about the market and also know about the knowledge of the new way

For example, Oppo company introduce their product in the new way but they did not have a ,market research and they did not deliver the right things.

In my opinion, it is a positive development to emphasise their business in the some way because its a great approach to develop their businesses.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a clear overall opinion that emphasising novelty is positive, and you also attempt to discuss a possible disadvantage. However, the response only minimally answers the central question of why businesses highlight that products are new. Much of the explanation shifts to using social media to reach more customers and increase profit, which does not explain the appeal of presenting a product as new. The negative point about facing challenges and lacking market research is also unclear and not convincingly connected to advertising novelty. Examples such as Oppo are mentioned, but the outcome is vague. To strengthen the response, explain specific motives—such as attracting attention, differentiating products, or encouraging purchases—and develop each with a relevant example.

Coherence and Cohesion: Band 4.5

The response has a basic overall shape: an introduction, discussion of a positive view, a contrasting negative point, and a concluding opinion. Paragraph breaks help distinguish these stages. However, progression is difficult to follow because several sentences repeat the idea of developing a business through social media rather than advancing the answer to the question. Connections between claims are sometimes unclear; for example, the move from introducing a product in a new way to facing market challenges is not explained. Linking phrases such as “On the other side” signal contrast, but the contrast itself is underdeveloped. Organise the body around distinct reasons for emphasising novelty, and use each paragraph to explain one reason with a clear supporting example.

Lexical Resource: Band 4.5

You use a basic set of topic-related words, including “advertisement,” “product,” “market,” “customers,” and “profit,” so the general subject is usually understandable. However, vocabulary is repetitive, especially “develop their product” and “new market,” and some phrases are imprecise or unnatural, such as “emphasise their product in the market” and “approaches more people.” Spelling errors, including “cruicial,” “intoduce,” and “definately,” also reduce accuracy. Build a more precise range for discussing advertising and consumer behaviour, and check spelling carefully. For instance, distinguish between launching a product, promoting its novelty, attracting consumers, and expanding a customer base rather than relying repeatedly on “develop.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentence forms, and the main message can generally be understood. However, control is uneven, particularly in subject–verb agreement and verb forms: “Businesses are … and plays” should use matching forms, while “the easiest way to introduced” needs an infinitive. Other examples include “One of the Company … is use” and “Oppo company introduce,” where the verb forms do not fit the sentence. Articles, plurals, and sentence boundaries also need attention, as in “every body life” and the long final sentence of the negative example. Practise building accurate sentences with a clear subject and verb, then check agreement, tense, articles, and punctuation before adding more complex clauses.

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