Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-20

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Companies in these days highlight that their items are innovative in few way in their advertisement adds.why it has to be like this?in my opinion,it is a negative development as many people attracts to such things, and waste their money, and additionally other business owners do the same thing to sell their products.

To begin with, those businesses that are showing off their products in market attracts a lot of individuals in the society since nowadays,the world is increasingly digital, and what attract these youngster is the advertisement that shows online .sells men have trick to sell their products by showing them new through social media in such way they looks innovative which captivates attention of consumers.This leads to the wastage of money on useless products.To illustrate this,mostly young member of our society do waster their montlhly income to buy useless staff just because of their advertisement.

Furthermore,this method of selling their goods also gives idea to other owners who wants to sell their items .They adopted the same way of selling specially on underrated thing.For them,it is very efficient way for marketing, and they are right to some extend .These are the easiest way to fool others and earn money.

In conclusion, people have unique way to sell their products nowadays either by emphasizing bout their new products online or in newspaper which attracts a lot of attention and many other people get a marketing strategy from these companies.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a clear opinion that this is a negative development and offer two relevant reasons: advertising can encourage people to spend on unnecessary products, and competitors may copy this marketing approach. However, the task asks both why businesses emphasise novelty and whether this is positive or negative. The reasons mainly describe effects on consumers and other businesses; explain more directly that companies use novelty to attract attention, differentiate products, and increase sales. The example about young people spending their monthly income is relevant but general and not fully developed. Your conclusion repeats the main points rather than adding support. The response is also 10 words below the required minimum, so there is limited space to develop the ideas.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, two body paragraphs beginning with “To begin with” and “Furthermore,” and a conclusion. This helps the reader identify your two main reasons, and the ideas generally remain connected to the topic. However, progression within paragraphs is sometimes unclear. For example, the first body paragraph moves from digital advertising to sales techniques and then to wasted money without clearly linking each step. The conclusion introduces newspapers, which have not been discussed in the body. Some linking phrases, such as “For them,” have an unclear reference. Develop each paragraph around one central point and use clearer links between cause, example, and consequence.

Lexical Resource: Band 5.0

You use some topic-related vocabulary, including “innovative,” “consumers,” “marketing strategy,” and “captivates attention,” which helps communicate the subject. However, the range is limited and several word choices or collocations are inaccurate or repetitive, sometimes making the meaning less clear. Examples include “showing off their products in market,” “useless staff,” and “new through social media”; these do not express your intended ideas naturally. Spelling errors such as “montlhly” and “waster” also affect accuracy. Aim to use precise advertising vocabulary and check spelling and word forms. Replacing repeated general terms such as “things” and “products” with suitable alternatives would also make the argument more specific.

Grammatical Range and Accuracy: Band 4.5

You attempt both simple and longer sentences, including a reason clause in “since nowadays, the world is increasingly digital” and a result expressed with “This leads to…”. However, the range is limited, and errors are frequent enough to make some sentences difficult to follow. Subject–verb agreement is inconsistent: “businesses… attracts” and “what attract these youngster” need matching subjects and verbs. Sentence boundaries and punctuation are also often faulty, as in the opening, where several sentences run together without capital letters or spaces. Articles and plural forms are sometimes missing or incorrect. Practise building accurate sentences first, then combine them with controlled clauses using “because,” “which,” and “as a result.”

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