Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-22

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In contemporary society, the issue of commercial is becoming increasingly, sparking a considerable debate. Today, marketing companies describe that their goods are now in many ways like, in quality, features and durable. From my perspective, this has bad impact on society and spread negativity.

The primary arguments in favour of advertisement is, it helps to different businesses grow. Its a better idea to attract the customer attraction. Moreover, by this the sales of numerous item is also grow rapidly. If their product is not as like as the see in the website reputation and name of the specific company will be in danger. It spread negativity in community and they cannot get good reviews from people.

Nevertheless, it is profoundly a paradoxical problem with inevitable challenges. Running these types of advertise on different platform is just as they are spreading false news about their product if it already exist in market. For instance, a person buy an object after watching commercial and he impressed by their features and quality of the good. When he gets his order and see this product is not like that which he watch in the advertisement. These types of habit will ruin the reputation of the company.

To conclude, the issue of companies emphasise their items are new in the many ways. Companies alike to ensure that their goods is same as they advertise. They do this to inrease the sale or to get attention of people. Government should have first test organizations items or commercial before uploading.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear overall view that this development has a negative impact, and you offer a relevant example of a customer being disappointed when a product does not match its advertisement. However, the task is only partly addressed: the reasons businesses emphasise novelty are not explained clearly or fully. You mention attracting customers and increasing sales, but these points are brief and the discussion then shifts to misleading advertising and reputational damage. The conclusion adds a suggestion for government testing, but this does not replace a fuller explanation of why companies highlight newness. Develop each main idea with a clear explanation and a specific example, and state more directly whether emphasising genuine innovation can also benefit consumers.

Coherence and Cohesion: Band 5.0

The response has an introduction, body paragraphs and a conclusion, and the example about a disappointing purchase is relevant to the argument. However, the overall progression is difficult to follow because the first body paragraph moves from business growth to customer attraction, sales and reputation without clearly connecting these points. The transition “Nevertheless” introduces a contrast, but the relationship between the preceding discussion and the claim about false advertising is not fully established. Some linking phrases, such as “Moreover” and “To conclude,” are used, but connections between ideas are often unclear or repetitive. Give each paragraph one central purpose, use topic sentences to signal it, and make references such as “these types of habit” clearly point back to a specific idea.

Lexical Resource: Band 5.0

You attempt some topic-related vocabulary, including “commercial,” “features,” “reputation,” “inevitable challenges” and “advertisement,” so the reader can identify the general subject. However, the range is limited and several word choices or collocations make the meaning unclear, as in “the issue of commercial,” “attract the customer attraction” and “goods are now in many ways like.” Repetition of “product,” “company” and “advertisement” also limits precision. Some expressions appear ambitious, such as “profoundly a paradoxical problem,” but do not fit the point being made. Build a more accurate set of phrases for innovation and marketing, and check that each expression is natural in context—for example, “promote a new feature” or “differentiate a product from competitors.”

Grammatical Range and Accuracy: Band 5.0

You use both short statements and attempts at longer sentences, including a conditional sentence beginning “If their product is not…” and a time clause in the example. However, the range is limited, and errors occur frequently enough to make some sentences difficult to understand. Examples include “the primary arguments … is,” “Its a better idea,” “the sales … is also grow,” and “a person buy an object.” These show problems with subject–verb agreement, verb forms and sentence construction. Articles and plurals are also inconsistent, as in “numerous item” and “the see in the website.” Practise building accurate simple sentences first, then combine them with clauses using correct verb forms and agreement. Proofread each sentence for its subject, verb and article use.

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