Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-22

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays differen peoples have different strategies for marketing. Some individuals think that they have a new product in the market and making some marketing strategies . I argued it,s a good develpment strategy in the present day.

Firstly,Some ot citizen thought about the new launching of the product is well and appreciate this new initiative of the company.The corporation strategy head deeply think about the launching of new product from all the aspects.And after beneficial analysis,the marketing head has sharing proposal with the boss.After successful proposal and analyzed by the head,It has been launching into the market and gain the trust of the people that this product is the important need of every citizen through his marketing/advertising.To illustrate in the previous year, you can seen that how Tesla owner Allon Musk lauch its cyber truck ,first he launch and they tell us the people cyber truck fail but when everyone talking about his Business idea fail then he launch a compaign that this is one of the strongest product in the 20th century.

From other perspective,some certain individual argue that it,s a wrong decision to launch a new product into the market without the proper analysis throughout public surveys .Some Owners thought about his product new in the market but it,s not true.The individuals thinks that if the new product fails in the market then the company pays a huge amount of cash into credit.For instance,if any organization/corporation wrong product marketing,this step can effect its reputation and diverse effects .

To sum up,the corporation can earn a huge amount of product through the new launching of any good and with good satrategies and with wrong strategies,it,s can effect the credibility of any company.From my perspective,Both sides have valid concerns but the sucessful launch of any product and with good marketing can beneficial for the corporations

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear overall view that emphasising novelty can be beneficial, and you also acknowledge a concern about launching products without adequate research. The Tesla example is relevant to product promotion, while the point about reputational and financial risks addresses the negative side. However, the response only partly answers the question because it does not clearly explain why businesses commonly highlight that products are new; much of the first body paragraph describes a company’s launch process instead. Your final position that both sides have valid concerns also leaves your judgement less definite than the opening claim. Explain the reasons for novelty-focused advertising directly, then develop one or two effects and state clearly whether you consider the trend positive or negative.

Coherence and Cohesion: Band 5.5

The response has an introduction, two body paragraphs presenting contrasting views, and a conclusion, so the reader can identify its broad structure. Connectors such as “Firstly,” “From other perspective,” and “To sum up” signal the stages of the argument. However, progression within paragraphs is often difficult to follow: the first body paragraph moves from public approval to internal company analysis and then to the Cybertruck without clearly linking these points. Some references, including “this step” and “it,” are also unclear, and the conclusion repeats the two-sided discussion rather than resolving it. Organise each paragraph around one main point, explain how each example supports it, and use clearer links between sentences rather than relying mainly on formulaic transitions.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “marketing strategies,” “public surveys,” “reputation,” and “credibility,” and you use terms such as “corporation” and “launching” to discuss business activity. However, the range is limited and several word choices or collocations make meaning unclear, such as “gain the trust of the people that this product is the important need” and “earn a huge amount of product.” Spelling errors, including “develpment,” “sucessful,” and “satrategies,” also reduce accuracy. Build a more reliable set of phrases for advertising and consumer response, and check spelling and word forms. Prefer precise expressions such as “promote a new product” and “generate sales” over awkward combinations.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including conditional structures such as “if the new product fails in the market,” and you use sequencing clauses to describe a launch. However, complex sentences are often faulty, and frequent errors can make the reader work to understand the intended meaning. Examples include “the marketing head has sharing proposal,” “it has been launching,” and “the company pays a huge amount of cash into credit.” There are also recurring problems with sentence boundaries, capitalization, articles, and subject–verb agreement. Practise forming accurate past and present verb phrases, and keep sentences shorter when combining several ideas. Then check each sentence for a clear subject, a correctly formed verb, and appropriate punctuation.

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