Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-22

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In this days advertisment are very popular. Nowadays, many companies focus on their advertisment that their products are newly from every way. I will discuss the demaits and drawbacks in this statement.

To commence,the compaines can develop. Some businesses want to promote their products and they display the things through the advertising.If companies do this so they thought that a lot of customer are attract of their products. Moreover, when people are look the kamashals though internet so they are very attractive so the companies are develop.

On the other hand, there are serval negative development.Due to this people waste own money.When people saw the advertisment though the social media and they want to buy some beautiful products sitting at home so they order it. When they receie the thing so the quality not the same on show the internet.Addionall,it effect on human life and they are very dispointed.For example,My sister look the dress on tiktok so it is very attractive so my sister order it but when this dress went in my home my sister look it and she is very dispointed. So she decied not beliee on kamashal.

In conclusion,some time there are positive effect but there are many negative effect on human life.To it in put shall,people should

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You address both parts of the prompt by suggesting that businesses advertise new products to attract customers and by presenting a mainly negative view, supported by your sister’s online dress purchase. However, the explanation of why businesses emphasise novelty is brief and unclear, and the positive side is not developed beyond the claim that companies can grow. Your conclusion begins to summarise your view but ends unfinished, so the position is not fully brought together. The response also does not meet the 250-word minimum, which limits the space available to explain and support your ideas. To strengthen the response, explain more clearly why novelty attracts buyers and develop both the benefits and drawbacks with relevant examples.

Coherence and Cohesion: Band 5.0

There is some basic organisation: an introduction is followed by a paragraph about business benefits, a paragraph about disadvantages, and a conclusion. The example about your sister is placed with the discussion of online shopping and helps illustrate that point. However, progression is limited, and several ideas are joined mechanically with repeated connectors such as “so” and “Moreover.” The opening paragraph about business growth is difficult to follow, while the final sentence, “To it in put shall, people should,” is incomplete and leaves the conclusion unclear. Use clearer topic sentences, connect each explanation to the main point, and ensure that the conclusion is complete. More precise referencing would also help readers follow who is acting in each sentence.

Lexical Resource: Band 4.5

Your vocabulary is basic but includes some relevant terms, such as “advertising,” “products,” “quality,” and “social media,” so the general topic can be understood. However, the range is limited and several spelling and word-choice errors make parts difficult to interpret, including “demaits,” “kamashals,” “receie,” and “dispointed.” Some phrases are also unnatural, such as “newly from every way” and “attractive of their products.” These issues fit a response where vocabulary is minimally adequate but errors sometimes strain the reader. Build a more accurate set of topic phrases and check spelling carefully. For example, use “emphasise the novelty of a product” rather than “newly from every way,” and “attract customers” rather than “customer are attract.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including a conditional idea in “When people saw the advertisment … they want to buy,” and you use basic linking structures to explain cause and effect. However, the range is limited, and errors in verb forms, agreement, articles, and sentence construction occur frequently. Examples include “many companies focus on their advertisment that their products are,” “a lot of customer are attract,” and “the quality not the same.” These patterns sometimes make the intended meaning difficult to follow. Practise building accurate subject–verb–object sentences first, then add subordinate clauses with consistent tense. Check that each sentence has a complete verb phrase and that singular and plural subjects agree with their verbs.

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