Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-10-22

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In their marketing , traders usually emphasise that their commodities are comtemporarey . Although , it presents sevarel notable positivety also some negativity . This essay will examine both sides before reach a well reasoned conclusion .

On the one hand , every entroprunur want to extened their sell every year , so that they demonstrate good sides of their products .This is because individuals are often fasinated for new products . As a consequence , traders get high revenue . As well as traders can expand their business . For instance most of the traders spends large amount of finance for marketing . Another important reason is that individuals always prefer update products , This happens due to fact that , every menkind have another kind of desired to having qualityfull and contemporer commodities . As a result , menkind purchase lot of products . consequently , traders get benefit from it also Athourity get huge amounts of tax , later it assists our economy . For instance Bangladeshi prominance retailer shope Arong rise large amounts of revenue per years .

On the other hand , individuals are also keen for purchaseing products , additionally , they verify the description of a product before buying it . if they found anything wong , they will not buy the product also individuals can make controvers about the products among community . As a result it will impact on target for sells and there will be a chance for traders get bankrupt.For example , in social media every traders have to face controversy .

In conclusion , i firmly hold the view that a balance approach is most reasonable based on reasoned discussed above .

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions by suggesting that businesses promote novelty to attract buyers and increase revenue, then presenting possible drawbacks linked to customer criticism. The example of Aarong gives the discussion a relevant local reference. However, the explanation of why novelty is emphasised is repeated in broad terms, and the negative side is less clearly connected to the question: customers checking descriptions or discussing products online does not explain specifically how advertising a product as new can be harmful. Your conclusion says a “balance approach” is reasonable, but it does not clearly state whether you consider the development positive or negative. Develop the reasons with clearer cause-and-effect links and make your overall judgement explicit.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure, with an introduction, separate paragraphs for the two sides, and a conclusion. The opening signposts that both sides will be considered, and phrases such as “On the one hand” and “On the other hand” help readers follow the broad organisation. Within paragraphs, however, ideas sometimes run together: the discussion moves from customer interest to business expansion, taxation and the economy without clearly showing how each point develops the previous one. Connectors such as “As a result” and “consequently” are also used repeatedly, sometimes mechanically. The final paragraph is too brief to bring the argument together. Use clearer topic sentences, organise each paragraph around one main reason, and make references between sentences more precise.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “revenue,” “marketing,” “controversy” and “economy,” and you try to vary expressions for products and businesses. However, spelling and word-choice errors are frequent enough to make parts of the response difficult to understand, as in “comtemporarey,” “fasinated,” “qualityfull” and “entroprunur.” Some combinations are also unnatural, such as “extend their sell” and “make controvers about the products.” Repetition of “individuals,” “products” and “traders” limits the range further. Aim for accurate, natural collocations rather than using many unfamiliar forms: for example, “increase sales,” “attract consumers” and “criticise a product.” Proofreading spelling and choosing simpler, precise vocabulary would make your meaning clearer.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a reason clause beginning “This is because” and a conditional sentence beginning “if they found anything…”. However, complex structures are often faulty, and errors in agreement, verb forms, articles and sentence boundaries occur throughout. For example, “every entroprunur want” needs a singular verb, while “most of the traders spends” has a subject–verb agreement error. The conditional “if they found… they will not buy” also shifts tense inconsistently. Commas and full stops are frequently misplaced, creating run-on sentences and making relationships between ideas harder to follow. Practise accurate basic sentence patterns first, then add subordinate clauses and conditionals while checking agreement and tense consistency.

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