Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-23

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In todays rapidly changing world advertisment became the matter of debate however this is the key method of making influence of any company, product or aindividual.i agree with this statement that it is a positive development.In this essay we will discuss that why it is vital development for us.

Well establish company and smalls business both are using advertisements to promote their products in public and this method leads to generate more sales and make more money for their organisation.Advertisement is a source of making huge impact about any product, land, person or situation.Using this method companies can get to know about peoples liske or dislike by recieving reviews on adds and it very crucial.For instance Elon Musk do different experiment on his product while doing experimental activites he records everythings and uterlize those videos as a advertisement for the growth of his company.

On the other hand, some people use advertisement for making false influence about companies and products. They use different social media platform for advertisement and run adds. They do frauds by showing different product and delivered something else to customers which i believe that a negative way of using advertisement and lots of people are doing this these days. For example, on instagram pages are used to do fraud with people by showcasing a fine product when customers recieve product that product is not similar what they saw on page and they felt disappointed.People doing advertisement for unappropriate movie,pictures,product and bad individuals which is negative development according to my perception.

This approch may delivered several negative impact but the positives are more significants.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear overall view that the development is positive, and you include relevant points about promotion, sales, customer feedback and misleading online advertising. However, the response only partly answers the specific question: it does not explain clearly why businesses emphasise that products are new, such as to stand out from competitors or attract consumers seeking innovation. The discussion shifts to advertising in general, and the final sentence merely says the positives outweigh the negatives without summarising the reasons. The examples about Elon Musk and Instagram help illustrate your points, but the first is not clearly connected to products being presented as new, and both ideas need fuller explanation. Address both parts directly and develop each reason with a clear link to the question.

Coherence and Cohesion: Band 5.5

The response has an introduction, two body paragraphs presenting contrasting points, and a brief conclusion, so the reader can identify its broad structure. The contrast signalled by “On the other hand” is useful, and examples are placed alongside relevant claims. However, progression is uneven: the first body paragraph moves from sales to reviews and then to Elon Musk without clearly showing how these points connect to the emphasis on novelty. Several ideas are crowded together, particularly the list of “movie, pictures, product and bad individuals.” Linking phrases such as “however” and “for instance” do not always establish a precise relationship, and the conclusion is too abrupt to bring the argument together. Organise each paragraph around one main reason and explain its supporting example.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “promote,” “reviews,” “fraud,” “customers” and “negative development.” This gives you some means of discussing both benefits and risks. However, the range is limited and several inaccurate word choices or spellings make parts difficult to understand, such as “making influence,” “peoples liske or dislike,” “uter­lize” and “unappropriate.” Some expressions are also unnatural or imprecise, including “experimental activities” and “fine product.” Repetition of “advertisement” and “product” further limits flexibility. Build a bank of accurate collocations for business and consumer behaviour, and check spelling and word forms carefully. More precise phrases such as “differentiate a product from competitors” would also help you answer the task directly.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including a sentence beginning “They do frauds by showing different product…” and one using “while” to connect actions. However, the range is limited, and complex sentences are often faulty. Errors in verb forms and agreement appear in “advertisment became,” “Elon Musk do,” and “this approch may delivered.” Articles, plurals and sentence boundaries are also frequently problematic: “aindividual,” “different product,” and the run-on opening make the meaning harder to follow. Capitalisation and punctuation are inconsistent, especially after full stops and around sentence openings. Practise building accurate sentences with one main clause and a clearly controlled subordinate clause, then check tense, subject–verb agreement, articles and punctuation.

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