Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-10-24

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, companies advertising that their products are new in emphasis while they want to know thta it will effect on them in positive or neagative way.I partly agree with this view because, as i believe that both perspective have valid points. Due to companies are getting many favours through advertising like financial benefits and creating good reputation in socity whereas, the other reason that people start trusting blindly when they see any advertisement on TV, sometimes companies starts fake scheme to distract the individuals, after that people never trust on these things.

One the one hand, there are several reason that they want to tell people they create new things and variety in markets.Advertisement help them alot to make their reputation in culture because people want that they weare new cloths that nobody have right now , they get bore with the old trends they want to see new things in markets.For instance, If any company launch new shoes with same texture that is already existing in malls, just they do little change in the outer appearance and advertise through popular personality that will assist them alot to make their comapny more well-known and get more money in the name of new article.In result, companies getting benefits and popularity at the same time.

On the other hand, these will impact on individuasl alot like when any new things came people see it on articles and on tv through ADS, people impress and buy it on website. Such as, it support to those who are less going outside and prefer online shopping through brands advertisements on social media.However, some companies shows different material and article on internet, when people buy it they disappoint by the quality because they are not working on their material so, people stat imagining that all companies can do the same things.In result, advertising makes new things convenient for the community and other copanies using these things in wrong way to distract people.

Taking everything into account, peole expand their business through advertisement and this is greatest impact on finance and reputation.Also, ADS have playing vital role to extend business but some comapnies use it on wrong way that impact on the other companies that are doing their best to give people more authentic things.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions by suggesting that businesses highlight novelty to gain sales and reputation, while also noting that misleading advertising can disappoint consumers. Your examples about slightly altered shoes and online purchases are relevant. However, the reasons for emphasising that products are new are not consistently explained, and the discussion of consumer trust and company reputation remains general. Your position is also unclear: “I partly agree” does not directly answer whether this is a positive or negative development, and the conclusion mainly repeats benefits and risks rather than making a clear overall judgement. State your view explicitly and develop each main reason with a clearer explanation of its effects.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, two body paragraphs presenting contrasting points, and a conclusion. Phrases such as “On the other hand” help signal a change in direction, and the examples are placed alongside the relevant ideas. However, progression within paragraphs is sometimes difficult to follow because several points are joined together without clear relationships. For example, the first body paragraph moves from reputation to clothing trends, then to shoes and company profits in one long sequence. Linking expressions such as “In result” are repeated and do not always show the precise connection between ideas. Organise each paragraph around one main point, then explain and illustrate it in a clearer sequence.

Lexical Resource: Band 5.0

You use some vocabulary relevant to the topic, including “financial benefits,” “reputation,” “online shopping,” and “quality,” and you attempt phrases such as “popular personality” and “authentic things.” However, the range is limited and several word choices or collocations make meaning unclear, as in “new in emphasis,” “create new things,” and “distract the individuals.” Spelling errors such as “socity,” “comapny,” and “individuasl” are noticeable and reduce the accuracy of the writing. Some expressions are also repeated, particularly “new things” and “advertisement.” Build a more precise topic vocabulary and check spelling; for example, distinguish between launching an innovative product and promoting a product as new.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including clauses introduced by “because,” “when,” and “whereas.” This shows an effort to express cause, contrast, and examples. However, complex sentences are often faulty, and errors in verb forms, agreement, articles, and sentence construction frequently make the reader work to understand the meaning. For instance, “companies advertising that their products are new in emphasis” lacks a clear grammatical structure, while “companies starts fake scheme” has agreement and article problems. Several sentences also run together, as in the shoe example, where punctuation and clause boundaries are unclear. Practise building accurate short sentences first, then combine them using one well-controlled subordinate clause.

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