Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-26

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In the era of globalization, in the market not only locally produced goods but imported goods are available which makes the market very competitive.Advertising is the only way to promote product to consumer. In the advertise businesses are trying to highlighted the fact that their product is not ordinary. From my perspective it is a positive development.

it is crucial to let the consumer know about your product development by advertising. Advertising plays a vital role to attract customer. If advertises are failing to show that there product is not advance or completely new i think it will be difficult to catching customer as trying something new, it is general human nature. Nowadays businesses want to grab the market share largely by advertising that their product is made with new formula or new technology. But if you claim this only in your add but not in real it will create band image on mind of customer and in the long run it could effect the business negatively. So businesses have to make sure that they ensure the product development by adding new formula, improving quality or new technology. For this they will focus on research and development which

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear view that emphasising novelty is positive, and you offer relevant reasons: advertising informs consumers, attracts customers, and can encourage businesses to invest in research and development. You also recognise a possible drawback when a company makes a false claim, explaining that this can damage its reputation. However, the response addresses the question only partially: the reasons why businesses highlight newness are touched on but not fully explained, and the positive-versus-negative judgement is not developed with a specific example or a fuller discussion of effects on consumers. The response is also below the required 250 words, so several ideas remain under-developed. Extend each main point with explanation and a relevant example.

Coherence and Cohesion: Band 5.0

There is some organisation: the opening introduces competition and advertising, and the next section explains why novelty may attract customers before considering misleading claims. Linking words such as “If,” “But,” and “So” show attempts to connect ideas. However, the response does not establish a clear overall progression, and the second section contains several different points in one block. Some connections are difficult to follow, particularly the shift from attracting customers to false claims and then research and development. The final sentence is unfinished, which leaves the argument without a conclusion. Use separate paragraphs for the reasons, your evaluation, and a conclusion, and make each paragraph develop one central idea with clear links.

Lexical Resource: Band 5.5

You use some relevant topic vocabulary, including “market share,” “research and development,” “new formula,” and “technology,” which helps communicate the subject. There is also an attempt to vary wording through phrases such as “vital role” and “grab the market share.” However, the range is limited and several word-choice, word-form, and spelling errors make the writing less precise, for example “in the advertise,” “advertises,” “add,” and “band image.” Some expressions are also unnatural, such as “made with new formula.” Aim for accurate collocations and check spelling carefully; for instance, use “advertisements,” “an advertisement,” and “a negative image.” More precise terms such as “product innovation” and “competitive advantage” would strengthen the discussion.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentence forms, including a conditional structure beginning “If you claim this only in your add…” and a sentence explaining the consequences for a business. However, the range is limited, and errors occur frequently enough to make some sentences difficult to read. Examples include “which makes the market very competitive,” where the clause does not agree clearly with the plural goods, “it will be difficult to catching customer,” and “it could effect the business negatively.” Capitalisation and punctuation are also inconsistent, including the lowercase “it” beginning a new sentence and missing spaces after full stops. Practise accurate subject–verb agreement, verb patterns after “to,” and sentence boundaries before attempting more complex structures.

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