Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 16 · 2026-10-27

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.0)

Today we are live in the modern world and nowdays start a new businesses is very easy. Everyone can start new business and grow their business though advertising. Most of people can sale their product with advertising. But some business man sale their old product and showing this is a new product through advertising. This is a negative adverting development because some people can sale their old products and showing is their advertising new products.

If someone buy this types of product so people wast their money. This reason people can avoid puchase anything throug advertising.

But I think sometime advertising is not good for someone. If product are more importent then people can not purchase something from advertising.

AI examiner evaluation

Task Achievement / Task Response: Band 3.5

You give a clear negative view, stating that presenting old products as new can waste customers’ money. This is relevant to the question, but the response addresses the reasons businesses emphasise novelty only very briefly: the opening mentions advertising as a way to grow a business, without explaining why companies highlight newness specifically. The positive-or-negative part is also only partly developed, and the final point about advertising not being good “if product are more importent” is unclear. The response is substantially below the required 250 words, so there is not enough explanation, support, or relevant example to develop the position. To improve, explain businesses’ motives, such as attracting attention or competing with rivals, then support your judgement with a specific example.

Coherence and Cohesion: Band 4.0

There is a basic attempt to organise the response: the opening introduces advertising, the next part gives a negative consequence, and the final paragraph adds a qualification. The contrastive words “But” and “If” also show an effort to connect ideas. However, the progression is difficult to follow because several points are repeated, especially the claim that businesses advertise old products as new, and the final paragraph does not clearly connect to the argument. References such as “This reason” and “this types of product” are not always clear. Use separate paragraphs for the reasons businesses promote novelty and your evaluation, and connect each point with clear explanations rather than repeating the same claim.

Lexical Resource: Band 4.5

You use a small set of relevant terms, including “advertising,” “product,” “business,” and “negative,” so the general topic is understandable. There is also an attempt to express the idea of misleading promotion through “showing this is a new product.” However, vocabulary is repetitive and several word choices or forms make the message less natural, such as “sale” for “sell,” “business man,” and “wast their money.” Spelling errors such as “nowdays,” “puchase,” and “importent” also reduce accuracy. Build a wider range of topic vocabulary and use precise collocations—for example, “promote a product as new” or “attract consumers’ attention”—while checking spelling and word forms.

Grammatical Range and Accuracy: Band 4.5

Most sentences use simple structures, and the basic meaning can often be understood. You also attempt conditional forms, as in “If someone buy this types of product,” and a contrastive sentence beginning “But I think sometime…”. However, these structures are not controlled consistently: “someone buy” needs subject–verb agreement, and “this types” has a number-agreement problem. Other examples include “Today we are live” and “If product are more importent,” where verb forms and sentence construction are inaccurate. The range of sentence patterns is narrow, and errors occur across the response. Practise accurate simple sentences first, then build longer sentences with because, although, and if, checking agreement and verb forms in each clause.

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