Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-10-28

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In this rapidly growing world, people are only beleave in what the see by their eyes so their is no chanse to some one make them full. In resently businesses company introduct their product is something diffrent from other company products. Although present your product diffrent from others provide several benefits in terms of people use new and creative products, it also creates certain problems such as high compitition and low quality products.

A key advantages of present the products new from different product that make perfect and creative product. This is because, different company make compitition for making their company's product top. In China, For instance, they advertising their mobile phones is best over the all countrys smart phone, they show their smart have this this new features. As a result, their smart phone selling is growing and make company profite increasable.

Moreover, for makeing high profite company made best and perfect phones so the smart phone users have experience the best phone and value for money product. Presenting the only new thing relete to the product is have main advantage is that different company make the compitition and make the qaulity of product.

However, a major disadvantage of showing only new in product is have not good for also their users. This is because, company do not show their products bad side, so user experience badly for their product. To exemplify, in India their are many company which do not show their products other side. Hence, the user is suffring from bad product qaulity and loss their money.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both parts of the question: you suggest that businesses highlight new features to attract buyers and increase sales, and you discuss both benefits and drawbacks. Your position is broadly positive about competition and product improvement, while recognising that concealing a product’s weaknesses can harm consumers. However, the reasons for emphasising novelty are not fully explained, and the examples about Chinese phones and Indian companies remain general rather than showing specific evidence. The discussion also repeats the link between competition and quality without developing it further. To strengthen the response, explain more clearly why novelty appeals to customers or helps a business stand out, then support each main point with a specific, relevant example and a consistently stated overall view.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, paragraphs presenting advantages, and a paragraph on disadvantages. Linking expressions such as “Moreover,” “However,” and “As a result” help signal relationships between ideas. However, progression within the body is sometimes repetitive: the second and third paragraphs both say that competition encourages better products, without clearly adding a distinct point. Some connections are also difficult to follow, particularly the move from companies advertising phones as best to increased sales and profit. Referencing such as “their product” and “their smart phone” can be unclear. Give each paragraph one main purpose, arrange its explanation and example in a clear sequence, and use linking phrases only where the relationship between ideas is precise.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “compitition,” “creative products,” “features,” “quality,” and “value for money.” This shows an effort to discuss advertising and consumer outcomes, but the usable range is limited and several word choices or forms make meaning unclear. For example, “present the products new from different product” and “showing only new in product” do not express the intended idea naturally; “company profite increasable” is also difficult to interpret. Spelling errors such as “beleave,” “diffrent,” and “qaulity” are frequent enough to distract the reader. Build a bank of accurate topic phrases—such as “promote new features” and “differentiate a product from competitors”—and check spelling and word forms carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt some complex sentence patterns, including a contrast clause beginning “Although” and explanations introduced by “This is because.” However, sentence structures are limited overall, and errors in verb forms, agreement, articles, and sentence construction occur frequently, sometimes making the intended meaning hard to follow. For example, “people are only beleave in what the see” has an incorrect verb pattern, while “different company make compitition” lacks appropriate agreement and a clear grammatical construction. The opening sentence also joins several ideas without reliable punctuation. Practise building accurate simple sentences first, then combine them using controlled clauses. Pay particular attention to subject–verb agreement, verb forms after infinitives, and complete sentence boundaries.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.