Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-10-29

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

In todays, Businesses usually highlight their products are new in advertising in someways. I completely agree with the statement as that Business mostly do the advertisment of their poducts to shows the people that they develop new product, and also they do for the exisiting product to increase sale of the that products.

In recent years, the top most business advertised their products which are new and some exisiting that are not selling enoughly, companies advertising the products on social media such as facebook, youtube ads and other platforms to increase the product hot-selling item and In-demand product. Furthermore, many companies or businesses which has just started products can boost their product easily with advertisment in terms of selling and well-known. For example, a person who just started the business of selling casual shirts he adveritised on social media through small influencer, that result in getting high orders.

Moreover, some business who has running items but by the time new products are available on his place in the market so that it affected in terms of demand and selling, and many people prefer to use new products and they are very attracted watching on TVs and social media. While the many companies make changes in product to make it most valuable and demanded through the advertisement easily. For instance

AI examiner evaluation

Task Achievement / Task Response: Band 3.5

You identify two plausible reasons for emphasising novelty: attracting customers to new products and reviving sales of existing items. The shirt seller promoted by an influencer is a relevant example, and you indicate a positive view by saying you “completely agree.” However, the task asks whether this is a positive or negative development, and that judgement is not clearly explained or supported; the opening instead appears to agree with the claim that businesses advertise newness. The response also ends with “For instance” and no completed example or conclusion, leaving the discussion unfinished. The required minimum of 250 words is not met, which further limits how fully you can develop both the reasons and your evaluation. State your position directly and explain its consequences with a complete example.

Coherence and Cohesion: Band 4.5

There is some organisation: the opening introduces the topic, and the following paragraphs discuss promotion of new and existing products. Linking expressions such as “Furthermore,” “Moreover,” and “For example” help signal additions and illustrations. However, progression is difficult to follow because several ideas are packed into long sentences, and the distinction between why businesses stress novelty and whether this is positive or negative is not maintained. The second body paragraph ends with “For instance” but provides no example, and there is no concluding paragraph to bring the argument together. Some connections are also unclear, such as how a product becoming available in the market affects an existing item. Use one clear focus per paragraph, connect each example explicitly to the claim, and finish with a conclusion.

Lexical Resource: Band 5.0

You use some topic-related vocabulary, including “advertising,” “social media,” “demand,” “selling,” and “influencer,” so the reader can generally identify the subject. There are also attempts at more specific expressions such as “in-demand product” and “high orders.” However, the range is limited and several word choices or collocations are inaccurate or repetitive, including “increase the product hot-selling item,” “selling enoughly,” and “well-known.” Spelling errors such as “advertisment,” “poducts,” and “adveritised” are noticeable and can slow the reader. Aim for precise business vocabulary and check spelling; for example, describe a campaign as “boosting sales” or a product as “gaining popularity” rather than assembling several loosely connected phrases.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, using clauses introduced by “as,” “which,” and “while.” This shows an effort to express relationships between ideas. However, complex sentences are often faulty, and errors in agreement, verb forms, articles, and sentence boundaries occur frequently enough to make parts difficult to read. Examples include “businesses … highlight their products are new,” “companies or businesses which has just started products,” and “some business who has running items.” The final “For instance” is also an incomplete sentence. Practise building accurate basic clauses first, then combine them with a clear subordinate clause. Check subject–verb agreement and verb forms, and use full stops to separate ideas rather than joining several claims in one sentence.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.