Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-10-30

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In the modern era, most of the company, business institute and also the all profitable organization donate huge amount of money in advertising sector because they belived that advertising is they only way to achieved their goal or profit, honestly speaking i partially agreed with this statement , for reason it is the policy of business and also the the advertising grew up the publicity , product quality .

To begin with, nowadays advertising sector vital role play in every particular institution it is the impact of modern technology for instance , most of time advertising bring very effective outcomes for all sector such the maket, organization , multinational companey their used for advertisment for enhanced their positve reputation and also they showed their better services, qualities product as a result most of the consumer very much convinced about it , they felt very interest purchases this product or service i think it's a crucial for every consumer , such as when fell interest some new electronic product in this time we choose very easily then best band .

One the other hand , few times the advertisment came out extreamly bad outcomes because sometimes the company present their product and service o well but the reality is this goods is not fruitful for uses, and some of the time some product are really harmful for our health for example when we bought some medicine in online in this time the authority provided very poor quality and medicine as a result some people suffer health problem.

In conclusion, today's world is very complecated world as a result we are not actual evaluation for anythings ,however the advertising is play important role in our own choose perpose but it's it not always better outcome.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both questions in a general way: you suggest that businesses advertise to promote their reputation and products, and you indicate that the effects can be harmful as well as useful. However, the response does not clearly explain why companies specifically emphasise that products are new, and your position on whether this is a positive or negative development remains uncertain. The opening says “i partially agreed,” while the conclusion says advertising is important but “not always better,” without making a definite overall judgement. The examples about choosing an electronic product and buying medicine online are relevant, but they are brief and do not fully support the main points. Develop the reasons for highlighting novelty and state a consistent view, supported by clearer examples.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, two contrasting body paragraphs signalled by “To begin with” and “One the other hand,” and a conclusion. This helps the reader identify the broad direction of the discussion. However, progression within paragraphs is often difficult to follow: the first body paragraph moves from technology to companies’ reputations, product quality, consumer interest, and choosing a brand without clearly connecting each point. Linking phrases such as “as a result” are used, but the relationships between ideas are not always clear, and some references, such as “this product or service,” are vague. Organise each paragraph around one main reason, then explain and illustrate it in a clear sequence.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to advertising and commerce, including “publicity,” “reputation,” “consumer,” “product quality,” and “harmful for our health.” These choices show an effort to discuss the topic beyond very basic terms. However, the range is limited and several inaccurate word choices or collocations make meaning unclear, such as “advertising grew up the publicity,” “fruitful for uses,” and “best band” where you appear to mean “best brand.” Spelling errors, including “companey,” “advertisment,” and “complecated,” also reduce clarity. Build a more accurate set of topic phrases and check spelling and word forms; precise expressions such as “promote a product’s novelty” would help communicate your ideas more effectively.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including clauses introduced by “because,” “for instance,” and “as a result.” This shows some effort to connect ideas through more than basic sentence patterns. However, complex sentences are often faulty, and frequent errors in verb forms, agreement, articles, and sentence construction can make the reader work to understand your meaning. For example, “most of the company … donate huge amount” has problems with number and article use, while “advertising is play important role” has an incorrect verb pattern. Punctuation is also inconsistent, with long sentences joined by commas. Practise building shorter, complete sentences first, then add subordinate clauses while checking subject–verb agreement and verb forms.

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