Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 16 · 2026-11-01

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.0)

Now a days using advertising,business emphasise that their products are selling from the publicity in newspapers and use social media.

Many people hold the view, that it has been making a trend that people use the help of social media to sale their products. i firmly agree with this perspective.this essay will be discussed the logical reasons wit.h examples to providing a clear understanding to the readers.imn my openion, i think that it is the era of technology and every person know the use of mobile phone and every person want to make publicity of their business fo the sake of competition. it trend grows and day by day you sale increase .with the passage of time people when they scroll the phones the aid goes to their eyes.even a low educated people they know the importance of use pubicity their products.for instance,whose person is very successful who knows the use of soial media and run their compeign.when he lounch her product in market, but it is negative aspect of this everyone does not know the use of social media. he will back in the running of competitionthat why he fall in stress but also he think negative thinkings alongwith if the businesman use the publicity of their product. he get enoug profit from them, he choose right way to right decission.for instance,they acheive their effort they get more result.

conclusion, now a day whose person is very successful who know the importance the demand of time.

AI examiner evaluation

Task Achievement / Task Response: Band 3.0

The response attempts to address both questions by referring to social media advertising and describing the trend as negative for people who cannot use it, while also mentioning possible business profits. However, the reasons are not clearly tied to why companies emphasise that products are new; the essay shifts instead to how people advertise products online. Your position is also difficult to identify: “i firmly agree” does not specify which view you agree with, and the conclusion does not state whether the development is positive or negative. Examples such as a successful person launching a product are too vague to support the claims. The response is also three words below the required minimum. To improve, answer both questions directly, explain each reason, and support your position with a specific example.

Coherence and Cohesion: Band 3.5

There is an attempt to move from an introduction to reasons and then a conclusion, and phrases such as “for instance” and “with the passage of time” show an effort to connect ideas. However, the response is presented as one long paragraph, so the reader cannot easily distinguish the introduction, supporting points, and conclusion. The progression is also difficult to follow: it moves from social media’s reach to low education, then to stress, competition, and profit without clearly explaining how these points relate. Some links are unclear, including “when he lounch her product in market, but it is negative aspect.” Use separate paragraphs and organise the body around two clear reasons, with each example directly supporting its point.

Lexical Resource: Band 4.5

The response uses some vocabulary relevant to advertising and business, including “social media,” “publicity,” “competition,” “profit,” and “demand of time.” These choices show an attempt to discuss the topic, but the range is repetitive and several expressions are inaccurate or unclear, which makes ideas harder to understand. For example, “sale increase” does not clearly express the intended business outcome, while “negative thinkings” and “run their compeign” are not natural choices in this context. Spelling errors such as “soial,” “lounch,” and “acheive” also reduce clarity. Build a more precise set of topic phrases, such as “promote a product,” “highlight new features,” and “gain a competitive advantage,” and check spelling and collocations.

Grammatical Range and Accuracy: Band 4.5

There are attempts to use longer sentences and clauses, for example, “when they scroll the phones the aid goes to their eyes,” and the response includes a concluding sentence. However, sentence structures are often incomplete or joined in ways that make relationships between ideas unclear. Verb forms and agreement are also unreliable, as in “every person know” and “he get enoug profit.” Articles and sentence boundaries need attention, particularly in the opening and in the long sequence beginning “for instance,whose person.” Capitalisation and punctuation are inconsistent, with several sentences running together. Practise writing clear subject–verb–object sentences first, then add one subordinate clause at a time; proofread for agreement, articles, and full stops.

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