Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-01

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

It is widely beileive that nowadays businesses approach related creativity of the product in a new way is observe one of the main reason behing the struggle of a product is increasingly commen in vast development of product. This is mainly because it it can have a positive impact on consumers and retailers. In this essay I will discuss marketing of product wheather it is negeative development or positive development to wards consumers.

To begin with there are numerious reason why some people believe support this view. one of the major reason why dealers emphasis on product for drive sale, consumer attention, and beat market compititors. This can have a positive impact on society for example if product mage with organic stuff or made in a unique way that customer cannot refuse himself to buy. Some products are demand of the society because there are benefits which related towards ingredients. In other words the manufacturer work on product beacause they want to compete with other local products and made them geniune.

On the other hand, those who dis agree argue that there are certain drawbacks as a result it is essential to consider long term consequence one of the main reason is that some time product got more advertisment but product is not worthy. for instance there are some online platforms where owners create a negeative product and give product below the quality. alot of the scams happened by edited picture sometime product is presenting a pictures of fake product. retailers play with innocent faces and afterwards they block their customers.

in conclusion both views have valid points

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You identify a relevant reason for emphasising novelty: businesses want to attract consumers and compete with other sellers. You also attempt to discuss whether this is positive or negative, using organic or distinctive products as a possible benefit and misleading online advertising as a drawback. However, the task is only partially addressed: the reasons for highlighting newness are not clearly explained, and the positive/negative judgement is never made explicit. The examples are brief or unclear, and the conclusion, “both views have valid points,” does not answer which side you consider stronger. Develop one or two reasons in detail, explain their effects, and state your own position clearly in both the introduction and conclusion.

Coherence and Cohesion: Band 5.0

The response has a basic essay shape, with an introduction, two body paragraphs signalled by “To begin with” and “On the other hand,” and a conclusion. These markers help readers recognise a change of viewpoint. However, progression within paragraphs is difficult to follow: the first body paragraph moves from sales and competition to organic ingredients without clearly connecting these points, while the second shifts from poor-quality products to scams and blocked customers. Some linking phrases, such as “In other words,” do not introduce a clear restatement. The conclusion is too brief to bring the argument together. Organise each paragraph around one main idea, then explain and illustrate it in a clear sequence, using references that make the links between sentences explicit.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “consumer attention,” “market competitors,” “organic,” “quality,” and “advertisement.” This gives the response some useful topic coverage. However, the range is limited and many word-choice, collocation, and spelling errors make parts difficult to understand, such as “approach related creativity,” “product mage,” “genuine,” and “negative product.” Repetition of “product” and “reason” also reduces precision. Aim to use familiar vocabulary accurately before reaching for less natural phrases: for example, describe a product as “innovative” or “distinctive,” and say that advertising “attracts consumers” or “highlights new features.” Proofread spelling and choose expressions that convey your intended meaning directly.

Grammatical Range and Accuracy: Band 5.0

You use some longer sentence forms and attempt to connect ideas with clauses, for example, “This is mainly because it it can have a positive impact on consumers and retailers.” However, the range is limited, and complex attempts are often faulty. Errors in sentence structure, agreement, articles, and verb forms occur throughout: “businesses … is observe,” “one of the major reason,” and “the manufacturer work … and made them” make relationships between ideas unclear. Punctuation and capitalisation are also inconsistent, particularly at sentence beginnings and around examples. Build accuracy with clear subject–verb patterns and shorter sentences, then add subordinate clauses once the basic structure is secure. Check each sentence for a complete subject and verb, consistent tense, and appropriate punctuation.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.