Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-11-02

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

Nowadays , many buisnessman usually emphasise that their products are new in everyway . To began with , there are many several reasons why this topic is important in our daily life . The mai reason is that new products and advertising can have direct effects on people and society . Many people face this issue in their daily lives ,and it can be influence their daily lifestyle , in different ways . For example , it may affects on people works , education , health , or relationship . in addition , young people and families can also be influenced by this situation . Another important topic is that new products and advertising can have both possitive and negitive effects . in pakistan the main trend of advertising that every buisnessman advertise his buisness to print penaflexis and writing many walls about his buisness .Buisnessman usually emphasise that their products are new and orignal . it mainly depends on how people use it and how they deal with the situation . Moreever , there are some possible ways to improve this situation . people should have proper knowledge and should make responsible decisions .The government , schools , and faimilies can also play role by providing guidence and support . For instance , simple rules and better awareness can help people make better choices . By concluding , new products and advertising is an important issue that should not be ignored . if people and society should work together, the negitive effects can be reduced and situation can be improved .

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

The response makes a limited attempt to address the question, but it does not explain clearly why businesses highlight the newness of their products or establish whether this is a positive or negative development. The opening refers generally to effects on daily life, while the Pakistan example about printed advertisements and writing on walls is relevant to advertising but does not explain the appeal of novelty. The statement that advertising can have “both positive and negative effects” does not answer which view you support, and the later suggestions about government, schools and families do not develop the task’s central issues. To improve, state a clear position and explain specific reasons—for example, that novelty attracts attention and differentiates products—then evaluate its benefits or drawbacks with a relevant example.

Coherence and Cohesion: Band 4.0

There is an attempt to organise the response using an opening, supporting points and a concluding sentence, and signposts such as “To begin with,” “In addition” and “By concluding” show an awareness of sequencing. However, the ideas are not arranged in a clear progression: the discussion moves from general effects on people to advertising in Pakistan, then to broad advice about responsible decisions, without showing how these points answer the question. Several linking phrases introduce ideas that are not developed, and the conclusion repeats a general claim rather than summarising a position. Use separate paragraphs for the reasons and your evaluation, and make each paragraph develop one connected point with clear links between its sentences.

Lexical Resource: Band 4.5

Vocabulary is basic and often repetitive, with frequent spelling errors that make the writing less clear. Words such as “important,” “situation” and “people” recur, while phrases including “new and orignal” and “effects can be reduced” remain general rather than expressing precise ideas about advertising. There are also inaccurate word choices and collocations, such as “many several reasons,” “advertise his business to print penaflexis” and “make responsible decisions.” These choices sometimes strain the reader’s understanding, although the general topic can still be followed. Build a more relevant range around the prompt—such as “attract consumers,” “differentiate a product” and “encourage purchases”—and check spelling and collocations carefully.

Grammatical Range and Accuracy: Band 5.0

The response relies mainly on simple sentence patterns, with a few attempts to add clauses using “because,” “and” and “if.” Some basic sentence meanings are understandable, but errors in verb forms, agreement, articles and sentence construction are frequent. For example, “it can be influence” has an incorrect verb form, “it may affects” uses the wrong form after a modal, and “new products and advertising is” has a subject–verb agreement problem. The final sentence, “if people and society should work together,” also has a faulty conditional structure. Punctuation and capitalisation are inconsistent, particularly at sentence beginnings. Practise accurate simple sentences first, then add controlled complex structures, checking each clause for a clear subject and correctly formed verb.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.