Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-02

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Advertising plays significant role to run a bussiness in such a huge competition. Nowadays some businesses argue that, their items are advanced in several ways. This is done to gain attraction of customers, it is a positive development i will discuss in detail.

Many businesses in their advertising reflects that their products are new, different and unique from others. Companies did this in their commercials because of some major reasons. Firstly as they did this to gain customers attraction, because new buyer always attracts with some different style. Secondly, to make their products more innovative businesses make commercials that their items are durable in quality and price also, which most of companies did not made. Moreover it is beneficial in means of trust between customers and manufacturing companies that new items are introduced for buyers.

Apart from that, it is a positive development of businesses which have significant impacts on growth of businesses. At first, innovation in products attract more customers which results in increase of sale and ultimately business grows in positive side. In addition, when companies compete with eachother, customer gain benefit from new technology. For instance, modern smarthpones are more user friendly due to technological advancement which ultimately ranked up the business level of particular company.

In conclusion, companies emphasise new products mainly to gain customers attraction. I think it is a positive development as advancement in companies product increases sale and also give technological benefits that are helpfull for customer and also making their advertisment more truthful from others.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

You address both parts of the question: you explain that businesses highlight novelty to attract customers and state clearly that you see this as positive. The smartphone example also supports your view by linking technological advances with customer benefits and business growth. These relevant points meet the task well, but some explanations are less fully developed than others. For example, the claim that new products build trust is asserted without explaining how novelty itself creates trust, and the point about durability and price is difficult to follow. To strengthen the response, explain the reasons more precisely and develop each with a clear cause-and-effect link or a specific example.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, a paragraph on why companies emphasise novelty, a paragraph explaining why this is positive, and a conclusion that restates your position. Sequencing words such as “Firstly,” “Secondly,” “Moreover,” and “In addition” help readers follow the main points. However, some linking is mechanical, and the relationship between ideas is occasionally unclear. For instance, “Apart from that” does not clearly signal the shift from reasons for advertising novelty to its positive effects. Some references, such as “they” in the first body paragraph, also leave the reader unsure whether you mean businesses or products. Use more precise transitions and make each paragraph’s central point explicit.

Lexical Resource: Band 5.5

You use vocabulary relevant to the topic, including “innovative,” “technological advancement,” “durable,” and “user friendly,” and the meaning is generally understandable. There is also some attempt to vary expressions for business growth and customer appeal. However, word choice and collocation are often inaccurate or repetitive, as in “gain customers attraction,” “increase of sale,” and “ranked up the business level.” Spelling errors such as “bussiness,” “smarthpones,” and “helpfull” further reduce accuracy. Build a more reliable range of natural topic phrases, and check spelling and word forms carefully. For example, use “attract customers,” “increase sales,” and “improve a company’s market position.”

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and more complex sentence forms, including a reason clause in “because of some major reasons” and a result structure in “which results in increase of sale.” The overall message remains understandable, but errors in sentence construction, agreement, articles, and punctuation occur across the response. Examples include “Advertising plays significant role,” “new buyer always attracts,” and “innovation in products attract more customers.” The opening sentence also joins ideas with a comma where a full stop or conjunction is needed. Practise checking subject–verb agreement and article use, and make sure each sentence has a complete, clearly connected structure. More accurate control of these patterns would make your ideas easier to read.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.