Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-04

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Now a days, the advertising for new product launches in market has become a trend. Usually advertisement is done to emphasise that their product is new and different from others products in some ways. Advertisement has alot of positive development and in this eassy we will discuss it.

Nowadays, advertising is really a backbone to run any bussiness or to give people awareness about your product. Advertisement is held through any social media plateform like instagram youtube etc or it can be held physically by newpapers or by magzines etc. But now a days abvertisement through social media plateform is more tranding because everyone has the mobile today and uses internet and social media plateform so by running ads on them they come to know about the product easy and in details through any video of the product if have or through is discription mentioned with the product name etc.

Moreover, it is how the advertisement done nowadays. It is really important to have the advertisement of the product so people get awareness about the product what product is? It has alot of positive impact on your bussiness like if through your add people like your product it is according to their need or this is the product what they want to they surely order it and post some feedback so other peopls who are planning to buy it will have help. advertisement is essential part of bussiness from beginning. Furthermore some people,done the advertisement of their product by paying the people who have huge fan base it is the most trading way of advertisement nowadays.

In conclusion, advertising the product so people emphasise that the product is new in market and different from other product is really a excellent idea and it has alot of positive impact on your bussiness and on your product so it is really essential.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You state a clear view that emphasising a product’s newness is positive, and you give relevant reasons, including raising awareness and helping businesses attract customers. However, the response only partly answers the question: it focuses mainly on advertising in general and social-media channels, rather than explaining why businesses specifically stress that products are new. The point about paying people with large fan bases is relevant but is not developed, and there is little explanation of how novelty benefits consumers or businesses. To strengthen the response, address both questions directly: explain motives such as standing out from competitors or creating interest, then support your positive or negative judgement with a specific example and fuller reasoning.

Coherence and Cohesion: Band 5.0

The response has an introduction, two body paragraphs and a conclusion, so the reader can identify its broad structure. Some linking expressions, such as “Moreover,” “Furthermore” and “In conclusion,” also signal relationships between ideas. However, progression within the body paragraphs is limited: the discussion moves from social-media advertising to product awareness, customer feedback and influencer promotion without clearly showing how each point supports the focus on novelty. Several ideas are repeated, particularly the importance of advertising and its positive impact. Improve cohesion by giving each paragraph one central point, ordering supporting details logically, and using clear references to connect each example to the claim that businesses emphasise newness.

Lexical Resource: Band 5.0

You use some vocabulary relevant to the topic, including “product launches,” “fan base,” “feedback” and “awareness,” and the general meaning is usually understandable. However, the range is limited and several words or phrases are repeated, especially “advertisement,” “product” and “positive impact.” There are also noticeable spelling and word-choice errors, such as “bussiness,” “tranding,” “plateform” and “newspapers” misspelled as “newpapers.” Some combinations are unnatural, for example “advertisement is held” and “the most trading way.” Build a more precise topic vocabulary and check spelling and collocations; alternatives such as “run an advertising campaign” and “a popular promotional strategy” would make the discussion clearer and more natural.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including clauses beginning with “because” and “if,” but the range is limited and complex sentences are often difficult to control. Errors in sentence structure and punctuation occur frequently, as in “if through your add people like your product it is according to their need,” where the clauses are not clearly connected. Other examples include “everyone has the mobile today” and “what product is?”, which show problems with articles and question structure. Sentence boundaries are also unclear in places, particularly around “Furthermore some people,done…”. Practise building accurate sentences with one main idea and a clearly attached supporting clause, and check articles, agreement and punctuation before submitting.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.