Band 6.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.0 · IELTS Predictions Nov 2026 · 2026-11-14
IELTS Writing Task 2 question
Advertising is a familiar part of everyday life, appearing in shops, on television and online. Society believes that all forms of advertising should be banned because they are of no use and sometimes harm consumers.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Student answer (Band 6.0)
Nowadays, many people believe that all adverts should be prohibited in use and some ads are harmful to the users. However, watching ads in shops, on television and online is becoming part of everyday life of all individuals. Nevertheless, I strongly disagree that we have to ban all advertising from all platforms because it gives boost to enhance business and provides more choices to the customers.
One primary reason is that ads help to enhance trade and business and challenge to the companies who have the monopoly on particular sector. This is because ads on different platforms such as newspaper, social media and on the banners, helps to reach wide range of customers beyound the local boundaries. For example, the product of Patanjali, was created in local city of Gujarat in India and delivered in the international cunsumers by publishing its benefits via ads. As a reslts, it hepls to expand business and generate more revenue.
Another significant factor is that it helps to improve individuals decision and gives more choices. People can get more information about the diffrent product while commuting, using mobile or visiting shops, which gives chance to small business and companies to challenge monolpoly of other companies in particular sector. As a results, customers gets more options of product at cheaper rates. For example, when people standing at bus stop, see the ads for dental clinic, they can aware of provided facilities and book the appointment with doctor, which resulting in save time. Although, many advertisemnts such as gambling can inspire the people to invest money on betting, which is on high risk of losing hard earn money, but this kind of ads should be control by authorities.
In conclusion, I firmly disagree with that society should ban on all type of advertisement because it is beneficial for the businesses and the consumers.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 7.0 |
| Coherence and Cohesion | 6.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 6.0 |
Task Achievement / Task Response: Band 7.0
Your position is clear from the introduction to the conclusion: you disagree with a complete ban, while accepting that some advertising can be harmful and should be controlled. Both main reasons are relevant and supported: advertising can help businesses reach wider markets, and it can inform consumers about available services. The Patanjali example and the dental-clinic example make these points more concrete. This addresses the task well, although some claims are broad—for instance, that advertising gives customers cheaper options—and the explanation of how advertising challenges monopolies could be developed more precisely. To strengthen the response further, explain the limits of your examples and distinguish more clearly between useful advertising and harmful forms such as gambling promotions.
Coherence and Cohesion: Band 6.5
The response has a clear overall structure: an introduction, two body paragraphs with separate reasons, and a conclusion that restates your position. The ideas generally progress logically, and examples are placed alongside the points they support. You also use a range of linking expressions, including “One primary reason,” “Another significant factor,” and “Although.” However, some connections feel mechanical or unclear. For example, “As a results” is repeated, and the shift from consumer choice to gambling advertisements within the second body paragraph is abrupt. The opening also repeats the idea that advertising is part of everyday life. Use referencing and transitions more precisely, and consider separating the counterpoint about harmful advertising into its own paragraph.
Lexical Resource: Band 5.5
You use vocabulary relevant to the topic, including “monopoly,” “platforms,” “consumers,” “revenue,” and “facilities,” and you attempt some less common expressions. However, errors in spelling, word form, and collocation are noticeable and sometimes make the meaning less smooth: “beyound,” “cunsumers,” “as a reslts,” and “gives boost to enhance business” are examples. Some phrases are also imprecise, such as “improve individuals decision” and “invest money on betting.” These issues keep the vocabulary from being consistently clear and natural, even though your main ideas remain understandable. Focus on accurate spelling and common word partnerships, and choose precise terms rather than combining several similar verbs or nouns.
Grammatical Range and Accuracy: Band 5.5
You attempt both simple and complex sentence forms, including a reason clause beginning “This is because” and a concession introduced by “Although.” This gives the response some structural variety, but control is uneven, and errors recur in agreement, articles, and sentence construction. For example, “ads … helps” has a plural subject with a singular verb, while “customers gets” has the reverse problem. In “they can aware of provided facilities,” the clause is missing a suitable verb construction; “which resulting in save time” is also not grammatically complete. Article use and punctuation are inconsistent in places. Practise checking subject–verb agreement and building complete clauses, especially after “which,” “although,” and other linking words.
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