Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · IELTS Predictions Nov 2026 · 2026-11-13

IELTS Writing Task 2 question

People see Advertising in more places than ever before, including on phones, public transport and streets. This is now a normal part of daily life for many people.

Do the advantages of this outweigh the disadvantages?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

People nowadays are exposed to advertisement in many places such as digital plaflorm, public transport and local streets. Promoting products though advertisement has now become a normal part of day-to-day life. From my perspective, there are some advantages to commercial as it provides information and awareness to people. However, disadvantages of promo outweighs the advantages as this leads to unrealistic expectation and unnecessary expenditure among public.

To begin with, commercials in public places such as public buses and streets provide plenty of information and assistance.

Providing information about help and social assistance required though pamplets and charts will benefit the people quickly. For example, advertising domestic help required for elderly people via brochers and circulars in local neighbourhood and public parks provides quick assistance rather than asking every local person near by. Similarly, broadcasting information on local channels about new retail shops such as grocesary, apparel will aware and attract people, benefitting the local businesses. Furturemore, promoting a product in social media platform such as instagram and facebook will attract broader audience.

On the other hand, broadcast and adverstisement and can also have a negative impact on society. Promoting a fairness cream via social commercial creates a baisness among people of color. For instance, in indian society people often praise and prefer fair complexion person for marriage rather than dusky or brown complexion. As a result, this unfairness creates a social imbalance among people and society. Similarly, certain cosmetic products advertised in digital platform also generates unrealistic beauty standards. Furturemore, people tend to get influenced by superficial products and they spend more money causing financial debt.

To sum up, Although advertisement in social media platform and public places spread awareness and provide latest information to people. However, disadvantages outweighs the advantages and has negative influence on public and society creating a biasness and unrealistic expectations in life.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

Your position is clear: you acknowledge that advertising can inform people and support businesses, but argue that its disadvantages are greater. The examples about local assistance, new shops, fairness creams and beauty standards are relevant, and the discussion addresses both sides of the question. This meets the task well overall. However, some points are more fully explained than others: the claim that advertising helps people find domestic assistance is illustrated, while the benefit to local businesses and the financial consequences of advertising receive less explanation. To strengthen the response, develop each main point with a clearer explanation of how it affects people and connect the examples more explicitly to your judgement about which side outweighs the other.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure, with an introduction, separate paragraphs for advantages and disadvantages, and a concluding position. Signposts such as “To begin with,” “On the other hand,” and “To sum up” help readers follow the argument. The progression within the disadvantages paragraph is also understandable, moving from social bias to unrealistic standards and spending. At times, however, linking feels mechanical: “Similarly” and “Furthermore” recur, and the conclusion begins with “Although” but then adds “However,” making the relationship between the clauses unclear. Group related examples more deliberately and use referencing or transitions that show whether an example explains, contrasts with, or extends the previous point.

Lexical Resource: Band 5.5

You use vocabulary relevant to the topic, including “unrealistic expectations,” “social imbalance,” “financial debt,” and “broader audience.” These choices help communicate the main ideas, and there is some attempt to use less common expressions. However, spelling and word-choice errors are noticeable and sometimes make the reader pause, as in “plaflorm,” “pamplets,” “grocesary,” and “baisness.” Some combinations are also unnatural, such as “commercials in public places provide plenty of information and assistance” and “will aware and attract people.” Aim to check spelling carefully and learn common collocations as complete phrases. More precise wording would make your examples clearer and help you express the argument without relying on repeated general terms such as “people” and “products.”

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including clauses introduced by “as,” “rather than,” and “although,” and most of the argument remains understandable. Some grammatical errors persist, particularly with subject–verb agreement and sentence construction. For example, “disadvantages of promo outweighs” should use a plural verb, while “certain cosmetic products … generates” has a singular verb with a plural subject. The final sentence also combines “Although” with “However” in a way that leaves the clause structure incomplete. There are some errors with articles and plural forms as well. Review agreement and practise building complex sentences with one clear main clause; then proofread each sentence for a complete, correctly connected structure.

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