Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · IELTS Predictions Nov 2026 · 2026-11-13

IELTS Writing Task 2 question

People see Advertising in more places than ever before, including on phones, public transport and streets. This is now a normal part of daily life for many people.

Do the advantages of this outweigh the disadvantages?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, marketing on phones, public area and streets are becoming very common. Many individuals are viewing these as a daily routine of their life. Although, these advertisements are beneficial for sellers.I believe that the disadvantages of over marketing outweigh the advantages because these advertisements are infueneced to individuals to buy the iteams, which arenot necessary for them.

One of the main advatage of marketing in many places such as on phones, public transport and the streets are, merchants can promote their product to wide range of customers.As a results, they can expand their business and generate more revenue. for example, any person promote and sell their product boyond their local market by doing advertisement on more and more places. Sellers can make international customers.Therefore, showing Ads on more places are imporatant for manufacturers.Furthermore, marketing in more places , resulted in expansion of business and increasing more income for individual seller.

However, a significant disadvantage of the overmarketing is that poeple lose their privacy and buy useless product ,which resulted in extra financial burden on them. A key factor behind to do advertising in more places is that influence on people's mindset and inspire them to buy a product. For instance, when children going to school or any public park they see more advertisement of product and insist to parents to buy it without thinking that either that product useful or not, which puts extra load on parents budget. Apart from this, when people traveling with their family and when they see the advertisement in public transport or on phones , they spent time to more reserching about that product instead of spending time with family.

In conclusion, although marketing gives wide range of buyers to sellers and helps in expansion of business, I believe that disadvantages of over marketing outweigh the advantages because it gives extra burden on buyers o

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

Your position is clear: you argue that the disadvantages of widespread advertising outweigh its benefits, and you address both sides of the question. The benefit to sellers is explained through wider reach, business expansion and increased revenue, while the disadvantages include pressure on parents to buy products for children and distraction from family time. These are relevant points, but some are less fully developed than others. In particular, the claim that people “lose their privacy” is introduced without explaining how advertising causes this, and the family-time example would be stronger with a clearer link to the overall harm. Develop each main idea with a specific explanation or example, and make the comparison between the benefits and harms more explicit in the conclusion.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, a paragraph on benefits, a paragraph on disadvantages and a conclusion. The contrast between the two sides is easy to follow, and linking expressions such as “However,” “For instance” and “In conclusion” help signal the direction of the argument. At times, though, connections are mechanical or unclear. The benefit paragraph repeats the idea of business expansion and increased income, while “Apart from this” introduces a point about family time that is not clearly connected to the preceding discussion of financial burden. Some sentence boundaries also run together, making the progression less smooth. Group related points, avoid repeating the same benefit, and use clearer references to show how each example supports your position.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “promote,” “generate more revenue,” “financial burden” and “influence on people’s mindset.” This gives you enough language to communicate the main argument, but the range is limited and several word choices or collocations are inaccurate or repetitive. For example, “over marketing” and “marketing in more places” recur where “widespread advertising” would be more precise, and “make international customers” does not express the intended meaning naturally. Spelling errors such as “advatage,” “poeple” and “imporatant” also reduce accuracy. Build a wider set of topic-specific expressions and check spelling and collocations carefully; this will make your ideas clearer and more natural.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentences, including a concession in the opening and clauses introduced by “because,” “when” and “which.” However, control is uneven, particularly in longer sentences. For example, “One of the main advantage … are” has a number-agreement problem, and “when children going to school” is missing a finite verb. There are also errors with articles, plurals and sentence boundaries, as in “a product”/“their product” patterns and the run-together sentence beginning “As a results.” These errors do not prevent the reader from understanding the main argument, but they make some passages less fluent. Practise checking subject–verb agreement and complete verb forms, and divide long sentences into clearer units while retaining a mix of structures.

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