Band 7.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 7.5 · IELTS Momentum Workout · 2026-08-31

IELTS Writing Task 2 question

In some societies, obesity is regarded as a major problem. Some people believe that junk food advertising is largely to blame for this problem and should be banned. However, others feel that junk food advertising does not contribute to the problem of obesity and should not be banned.

Discuss both these views and give your own opinion.

You should use your own ideas, knowledge and experience·and support your arguments with examples and relevant evidence. Write at least 250 words.

Student answer (Band 7.5)

Obesity has emerged as a major concern in many societies. People have differing views on whether this is largely a result of junk food advertising, which should be banned. Although advertisements of processed food influence people to a great extent, I believe that banning the same would not solve the problem of obesity as it fails to address other significant causes like a sedentary and inactive lifestyle.

On the one hand, processed food advertising influences people's choices by utilising various tactics. Ads promoting junk food display individuals having a great time, associating enjoyment with such foods. These advertisements are also usually shown in collaboration with e-commerce delivery options highlighting the convenience aspect of ready-to-eat processed food. Moreover, these are displayed repeatedly across various platforms like televisions, social media and hoardings breeding familiarity in the user's mind. This makes the individual feel the need to consume such foods, resulting in excessive consumption, leading to obesity. Hence, supporters of this view believe that junk food advertising should be banned.

On the other hand, I believe that other causes like an unhealthy and inactive lifestyle contribute more significantly to the issue of obesity. In recent times, a considerable proportion of the population has started leading a sedentary lifestyle as more people have desk-based jobs. People spend majority of their time sitting and working on screens. In addition, the growing use of social media has led to people spending a considerable amount of time online because of which they do not engage in physical activity. For instance, an employee who spends 8-10 hours of his day working on a desktop ends up scrolling on Instagram in his leisure time instead of going for a walk or attending the gym. Completely restricting junk food advertising would not really put a dent in individual's unhealthy habits, which can only be solved by encouraging them to adopt a more active lifestyle.

In conclusion, although junk food advertising can influence people’s eating habits and contribute to obesity, banning such advertisements alone would not effectively address the problem. In my view, greater emphasis should be placed on tackling sedentary lifestyles and encouraging people to engage in regular physical activity.

AI examiner evaluation

Task Achievement / Task Response — Band 7.5

The response addresses all parts of the prompt, discussing both sides of the argument and providing a clear personal opinion. The position is consistent throughout the essay. Ideas are well-developed, particularly the analysis of how advertising influences consumer behavior and the counter-argument regarding sedentary lifestyles. The essay is well-structured, and the arguments are supported with relevant examples, such as the mention of desk-based jobs and the impact of social media. The response fully satisfies the requirements of the task.

Coherence and Cohesion — Band 7.5

The essay demonstrates a logical flow of ideas, with each paragraph focusing on a distinct aspect of the topic. Cohesive devices are used effectively, such as 'On the one hand', 'Moreover', and 'In conclusion', which help guide the reader through the argument. Paragraphing is used appropriately to separate the introduction, the two main body paragraphs, and the conclusion. Referencing is clear, and the progression of ideas is smooth, ensuring that the reader can easily follow the writer's line of reasoning throughout the text.

Lexical Resource — Band 7.0

The vocabulary is varied and appropriate for an academic context. The student uses a range of topic-specific terms such as 'sedentary and inactive lifestyle', 'processed food', 'e-commerce delivery options', and 'breeding familiarity'. The word choice is generally precise, and the student demonstrates an ability to use less common lexical items effectively. There are no significant errors in word choice or collocation that impede meaning, and the overall tone is formal and suitable for the task.

Grammatical Range and Accuracy — Band 7.5

The essay displays a good range of complex sentence structures, including the use of subordinate clauses and participial phrases (e.g., 'associating enjoyment with such foods'). The majority of sentences are error-free, and the grammar is controlled throughout. Punctuation is used correctly to support the clarity of the arguments. While there are very occasional minor slips, they do not affect the overall readability or the accuracy of the communication. The control over complex structures is consistent and demonstrates a high level of proficiency.

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