Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · IELTS Momentum Workout · 2026-10-22

IELTS Writing Task 2 question

In some societies, obesity is regarded as a major problem. Some people believe that junk food advertising is largely to blame for this problem and should be banned. However, others feel that junk food advertising does not contribute to the problem of obesity and should not be banned.

Discuss both these views and give your own opinion.

You should use your own ideas, knowledge and experience·and support your arguments with examples and relevant evidence. Write at least 250 words.

Student answer (Band 5.5)

In many communities, obesity is considered as a serious issue nowadays. Some people think that advertising about junk food has an impact on eating too much foods and should be banned, while others believe that it has no relation to this matter and should not be banned. I strongly disagree with the latter views because advertisement plays a vital role in consuming junk food which leads to obesity.

Advertising does not trigger people to buy and eat junk food. The advertising company just want to promote their products to the vast customers. They do not provoke any consumers to eat insensibly. Rather obesity might be a genetical problem which has no relation with eating junk food. So, there should not be any restriction on advertising of junk food.

On the other hand, the people who eat more junk food often get inspired by watching advertisement on TV or internet. This may lead impulsive buying of junk food from that particular shop. Due to the technological advancement, it has been quite easy to show ads to the customers at any time at any place through online. So, if the there is any restriction on advertisement, it may cut down junk food consumption because people will not see them frequently. People, for example, when see reels of eating on social media at night, they usually feel cravings for that particular food. For this reason, I believe junk food advertising should be banned to protect people's health.

In conclusion, though it is claimed that advertising has no effect on eating too much junk food, I firmly disagree with that because it pushes people to purchase without thinking and eat too much junk food.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views and state your position clearly: you reject the claim that advertising is unrelated to obesity and support a ban. The example of seeing food reels at night and then experiencing cravings helps illustrate your argument. However, the opposing view is only briefly presented, and its reasoning is not explored beyond saying that advertisers promote products and obesity may be genetic. Your own case also relies mainly on the general claim that advertising encourages impulsive purchases; explain more fully how this affects eating habits or why a ban would be effective. Developing both sides with more specific reasoning or evidence would make the response more complete and persuasive.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, one paragraph for each view, and a conclusion that restates your position. This makes the overall argument easy to follow. Linking phrases such as “On the other hand,” “For this reason,” and “In conclusion” help signal the direction of the discussion. However, progression within paragraphs is sometimes abrupt: the opposing paragraph moves from advertising to genetics without explaining the connection, while the supporting paragraph shifts from online ads to restrictions and then to social-media cravings. Some references, such as “this matter” and “that particular food,” are not fully precise. Use clearer links between each claim and its explanation, and organise each paragraph around a more developed central point.

Lexical Resource: Band 5.5

You use enough vocabulary to discuss the topic, including relevant terms such as “obesity,” “restriction,” “consumption,” “technological advancement,” and “cravings.” These choices help communicate your position, and the meaning is generally clear. However, several word combinations or forms are unnatural, including “advertising about junk food,” “eating too much foods,” “genetical problem,” and “cut down junk food consumption.” Repetition of “junk food,” “advertising,” and “people” also limits the range. Aim for more precise collocations and vary repeated terms where appropriate—for example, refer to “high-calorie products” or “food marketing.” More accurate phrasing would make your argument sound more fluent and controlled.

Grammatical Range and Accuracy: Band 6.0

You use a mix of simple and complex sentence forms, including contrast clauses (“while others believe…”) and a conditional structure (“if there is any restriction… it may cut down…”). Most sentences communicate the intended meaning, and errors rarely prevent understanding. Some grammatical inaccuracies remain, such as “The advertising company just want,” where the subject and verb do not agree, and “This may lead impulsive buying,” which needs a grammatical link before “impulsive buying.” There are also problems with articles and sentence construction in “if the there is any restriction” and “People, for example, when see reels…”. Review agreement, article use, and the structure of clauses beginning with “when” or “if.” Greater accuracy across these forms would strengthen the response.

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