Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-05

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

People have different views about advertising is extremely successful at encouraging us to buy things or other individuals feel that advertising is so common and it do not pay attention longer. There are strong arguments on both sides. I believe that advertising is the best way for buying things.

There are a number of reasons why many people say that advertising is pursuading us to buy things. One possible reason is that advertising provides authentic information of products. This is because it offers many opportunities of products and informing how to buy things. If customer can follow the advertising rules, they will get a good products. For example, advertising helps customer to engage with new products and also supports understand of new products. Another reason could be that advertising helps company. The main reason is that companies always use advertising because it promotes their products in market. companies will best advertising in the market, if they need good critical thinking ability. For instance, advertising informs all bad or good facilities of products; therefore, it advanatges for individuals.

On the other hand, other people feel that advertising is so scommon and it is not longer pay attention to it. Firstly, some advertisements are old versions for individuals. The main reason is that people or companies used to old rules for advertising. If many customer they used to old advertising; therefore, advertising will not get a motivate customer. To illustrate, most companies use cheapest advertisement because it helps reduce their expenses. Secondly, company or shops they advertise of second-hand products. Because they believe people needs of second-hand products. If companies or shops advertise of reused products most of the time, custome will ignore of advertising.

To sum up, although others think that advertising is so common that we no longer pay attention. But I believe that advertising is extremely succesful at persuading us to buy things.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both views and state your opinion, particularly in the opening and conclusion, so the response is relevant to the question. However, the position is not fully clear: “advertising is the best way for buying things” is broad and does not explain why you favour this view. The supporting points are also limited or unclear. For example, the claim that advertising provides “authentic information” is not explained, and the discussion of older or second-hand advertisements does not clearly show why people stop paying attention to advertising generally. Develop each view with a more precise reason and a specific explanation or example, and make your own judgement consistent throughout. The response meets the stated length requirement; the 12 words copied from the prompt were excluded from the count.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, one paragraph for each view, and a conclusion. Transitions such as “On the other hand,” “Firstly,” and “To sum up” help signal the direction of the discussion. However, progression within paragraphs is sometimes difficult to follow because ideas are repeated or connected in unclear ways. For instance, the point about companies using advertising shifts to “good critical thinking ability” without explaining the link. Some connectors are also used mechanically, as in “If many customer they used to old advertising; therefore…”. Improve cohesion by making each paragraph develop one clear main idea, using pronouns and linking phrases only when their references are clear, and ensuring each example directly supports its point.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “promotes,” “products,” “second-hand,” and “reused,” and you attempt to express ideas about advertising’s influence. However, the range is limited and several word choices or collocations make the meaning unclear, such as “authentic information of products,” “a motivate customer,” and “advertise of second-hand products.” Repetition of “advertising,” “products,” and “companies” also restricts flexibility. Spelling errors such as “pursuading,” “advanatges,” and “succesful” are noticeable. To improve, learn common topic collocations—for example, “provide accurate product information” and “persuade consumers to purchase”—and check spelling and word forms during revision.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentences, including conditional forms such as “If customer can follow…” and clauses introduced by “because” and “although.” However, the range is limited, and complex attempts often contain errors that make the relationships between ideas difficult to understand. Examples include “advertising is so common and it do not pay attention longer,” “If many customer they used to old advertising,” and “although others think… But I believe…”. There are frequent problems with subject–verb agreement, articles, plurals, and sentence construction. Practise building accurate sentences with one clear subject and verb, and avoid joining “although” and “but” in the same contrast structure. Proofread each sentence for agreement and complete clauses.

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