Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-05

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

In this contemporary era, Some people pay attention to the advertisemet and some of them just ignore it and do not show interest because now it has become very old school. In my opinion I partially agree with advertising items, but i also hold the stance that it has become very common in today's generation.

However, Promoting your product on social media attract's a large number of audience moreover, It play's a very vital role because it's that kind of platform where you have freedom of promoting your product. When there is no brief introduction of what you are selling in this competitive business era, then how can you achieve your goal. Their are still some people, who trust in advertising and are highly influenced by the character's or people acting in the commercial.

Everything has it pros and cons and same goes with the advertising, some point of view of the audience states that if the quality of the product is exceptional then their is no need of promoting it. Great quality find's customer itself. Furthermore, it is a old school of thought. A unique product does not require attention. Some people prefer to buy things which attract's them.

In conclusion, there are alway's advantages and disadvantages of everything, you can make your idea perfect that it become wish of other people. Their's a famous qoute "Nesscity is the mother of invention".

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You address the topic by presenting both the persuasive effect of advertising and the view that people may ignore it, and you state a partly agreeing position. However, the discussion is only partial: the first body paragraph focuses on social media as a promotional platform, while the opposing view is expressed mainly through broad claims such as “a unique product does not require attention.” These points are not explained with specific reasoning or examples, and your own opinion is not made sufficiently clear or consistently developed. The conclusion also does not directly weigh the two views. The response is 17 words below the required minimum, which further limits the space available to develop the argument. Explain each view more fully and state clearly which you find more convincing.

Coherence and Cohesion: Band 5.0

The response has a recognisable structure, with an introduction, two body paragraphs and a conclusion, and the paragraphs broadly separate different aspects of the discussion. You also use linking expressions such as “However,” “Furthermore,” and “In conclusion.” However, progression within paragraphs is sometimes unclear: the first body paragraph moves from social media to business goals and then to trust in commercial actors without showing how these points connect. Some transitions are also mechanical, and the conclusion introduces a quotation rather than bringing the main arguments together. Build each paragraph around one clear central idea, then use explanation or an example to develop it. Clearer links between claims would make the overall line of argument easier to follow.

Lexical Resource: Band 5.0

You use some topic-related vocabulary, including “promoting your product,” “competitive business era,” “commercial,” and “quality,” so the reader can generally identify the subject of your discussion. There are also attempts at less common expressions, such as “hold the stance” and “exceptional.” However, the range is limited and several choices or collocations sound unnatural, including “show interest,” “freedom of promoting,” and “quality find's customer itself.” Spelling errors such as “advertisemet,” “qoute,” and “Nesscity,” along with repeated use of “old school,” reduce precision. Aim for accurate, natural phrases such as “pay attention to advertisements,” “a platform for promoting products,” and “high-quality products attract customers.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a conditional question (“When there is no brief introduction … then how can you achieve your goal”) and a sentence beginning “because.” This shows some effort to vary sentence forms. However, the range remains limited, and errors are frequent enough to make parts of the response awkward or difficult to process. For example, “Promoting your product on social media attract's” has a subject–verb agreement error, while “Everything has it pros and cons” has an incorrect possessive form. There are also problems with articles and sentence boundaries, as in “it is a old school of thought.” Practise checking agreement, articles and punctuation, and use a few controlled complex sentences rather than joining several ideas loosely.

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