Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

In today’s modern world, advertisements are visible everywhere, from television screens to social media feeds. It is argued by some individuals that advertising is highly effective to influence people to purchase goods, while other believe that advertising is so ubiquitous and, as a result , cannot draw people’s attention anymore. This eassy will discuss both opinions before presenting the writers opinion.

On the one hand, commercials plays a crucial role to draw consumers attention. In today’s modern era, individuals have to maintain a very hectic schedule, so that they have very little time to purchase a product and verify it, whatever is it worth or not. This time advertisements plays a huge role because the companies make commercials by showing its benefits, also when a famous influencer is the main face of the commercial, those time it is convenient for a individual to purchase. For instance, a popular footballer are presented in a fitness commercial, it is very easy for a person to purchase those fitness products because when a footballer doing a fitness commercial, people think in their subconscious mind that footballers had to maintain a good fitness, so they think making purchase perhaps worth for them. Moreover, it is very much convenient for a consumer to make purchases by seeing advertisement in social media, as they just click on ads and easily reach the website and make purchase.

On the other side, certain people believe advertisement lost its attention because sometimes it is annoying for a person. For example, a person scrolling social media or watching videos for refreshments , there are lots of advertisements appearing into the video and it spoils the modes, so that sometimes people neglects commercials. Furthermore, some individuals fond of making purchase directly from shops, so that they sometimes ignores commercials as the commercials sometimes showing things exaggerated .

In conclusion, I believe commercials still impress and influences the people when the commercials are extremely good and if there is a famous influencer.Nowadays, commercials targets its consumers smartly rather than randomly showing everyone by using different types of data, so it is helpful for a person when they see their desire product on their feeds.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

The response addresses both views and gives a clear opinion: advertising can still influence consumers, particularly when campaigns are effective or use a well-known influencer. The examples about a footballer promoting fitness products and targeted adverts on social media are relevant and help explain the persuasive view. The opposing view is also covered through irritation at repeated adverts and consumers who prefer shopping in stores. However, this side is less fully developed: the point about buying directly from shops is asserted rather than explained in detail. Some reasoning, such as people having little time to verify products, is not clearly connected to why advertising persuades them. Develop each view with a more precise explanation and make the conclusion’s position more directly reflect the discussion.

Coherence and Cohesion: Band 6.5

The essay has a clear overall structure: an introduction, separate paragraphs for the two views, and a conclusion. The progression is easy to follow, and signposts such as “On the one hand,” “On the other side,” and “In conclusion” make the organisation explicit. Examples are generally placed alongside the points they support. To make the flow more natural, reduce reliance on formulaic transitions and improve links within paragraphs. For instance, the shift from busy schedules to influencer endorsements could be explained more directly, while “Moreover” introduces a related but distinct point about convenient online purchasing. Some references, including “those fitness products” and “those time,” are not fully clear. More precise referencing and smoother connections would strengthen the already coherent arrangement.

Lexical Resource: Band 6.0

The response uses an adequate range of topic vocabulary, including “ubiquitous,” “consumers,” “influencer,” “exaggerated,” and “targeted” advertising. These choices help discuss both persuasion and advertising fatigue, and the meaning is generally clear. There are also attempts at less common phrasing, although some combinations are inaccurate or unnatural, such as “draw consumers attention,” “spoil the modes,” and “commercials still impress and influences the people.” Spelling errors such as “eassy” and “writers” also reduce accuracy. Aim for natural collocations and check word forms: for example, use “attract consumers’ attention,” “spoil the mood,” and “the writer’s opinion.” This would make the vocabulary more precise without requiring unnecessarily complex words.

Grammatical Range and Accuracy: Band 5.5

There is a mix of simple and complex sentence forms, including clauses introduced by “while,” “because,” and “as.” Most ideas remain understandable, but some grammatical errors recur. Subject–verb agreement is inconsistent in “commercials plays,” “a popular footballer are presented,” and “commercials targets.” Articles, plurals, and possessives also need attention, as in “for a individual” and “consumers attention.” Some sentence structures are awkward or incomplete, particularly “whatever is it worth or not” and “when a footballer doing a fitness commercial.” Punctuation spacing and sentence boundaries are occasionally inaccurate. Review agreement and article use, and practise building complex sentences with a clear subject and verb; this will improve control while preserving the range already attempted.

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