Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Nowadays, advertisement plays a pivotal role in business and market. However, many people argue that advertisement is effective in making our mind to buy products. Moreover, others contend that advertisement has become usual in our daily lives that no one

concerns about it. Although, advertisement is much important in these days to run a business successfully.

On the one hand, in the contemporary era people usually brought things online they don't like to go to the market with just one tap the product is at your door steps. Furthermore, in this world of online trading advertisement aware the people about the products, which makes much easier for people to buy. In addition, advertisement displays a thing in such way that normal person can't hold himself from buying it.

One the other hand, where online shopping is so popular, people love to buy online, advertisement is massively increased online platforms mostly display ads on their homepage and billboards are full of advertisement. Sine, this trend is significantly increasing,

advertisement is now everywhere on streets, mobile phones , offices. So, people are no longer paying attention to it for them it's just a part of life and now it's becoming normal. Due to, a lot of ads displayed by companies, people usually see an ad and ignores it.

In conclusion, advertisement can be a great strategy for business companies if it is presented in an order. From my perspective, if government make polices on displaying ads in an effective way then people can get rid of unusual advertisement and companies should also get profit.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views: advertising can encourage purchases, while its constant presence may cause people to ignore it. The online-shopping examples are relevant, and your conclusion offers a position that advertising can benefit businesses if it is presented effectively. However, the discussion is only partly developed. The claim that an advertisement makes an ordinary person unable to resist buying is asserted rather than supported, and the opposing view mainly repeats that ads are everywhere without explaining clearly how this reduces their influence. Your own opinion also shifts toward government regulation, which is not fully connected to the two views. Develop each side with a specific explanation or example, then state your position clearly and consistently.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, separate paragraphs for the two views, and a conclusion. Phrases such as “On the one hand” and “On the other hand” help signal the discussion. However, progression within paragraphs is sometimes difficult to follow: the first body paragraph moves quickly from online shopping to advertising’s persuasive power, while the second repeats that advertising is widespread before explaining its effect. Some linking expressions are used inaccurately or mechanically, including “Although” at the start of the introduction and “Due to” before a complete clause. Improve the logical links between each claim and its explanation, and use referencing and connectors only where they clarify the relationship between ideas.

Lexical Resource: Band 5.5

You use some relevant topic vocabulary, including “persuading,” “online trading,” “billboards,” and “displaying ads,” and you attempt more formal expressions such as “pivotal role” and “contemporary era.” However, the range is limited by repeated use of “advertisement” and “people,” and several word combinations are unnatural or imprecise, such as “making our mind to buy,” “advertisement aware the people,” and “in an order.” Spelling errors such as “Sine” and “polices” also reduce accuracy. Build a more varied set of precise terms for advertising and consumer behaviour, and check collocations and word forms so that your meaning is consistently clear.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a relative clause in “products, which makes much easier for people to buy,” but control is inconsistent. Errors occur in verb forms and agreement (“people usually brought things,” “people … ignores it”), articles and plurals (“advertisement” used where a plural or uncountable form is needed), and sentence construction. For example, “Although, advertisement is much important…” is an incomplete or incorrectly linked clause, while the long sentence beginning “in the contemporary era” needs clearer punctuation and clause boundaries. These recurring problems sometimes make the reader pause to interpret your meaning. Practise accurate basic sentence patterns first, then add complex clauses with correct agreement and punctuation.

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