Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

To begin with there are several reasons why advertising is extremely us to purchase things is important in our daily life . The main reasons is that other people no longer time the pay advertising and short time the pay advertising expense can have driect people on society . For example other company project the first step the start machines and other things but then followed by second step online add and famous actor the product advertising . Many people face this issue in their daily live , it can influence their lifestyle in different way . The important point is that the product quality other people checked can have both positive and negative effect . For instance new product the launch others company the good quality things the famous and poor product the company is negative impact .

Moreover , there are some possible way to improve the situation . People should have proper knowledge and should make responsible decisions . Otherwise the people purchased the product the quality important impact and must the advertising moreover the You Tube channel and TV channel the different website the company is a positive impact . The Pakistan super league will be start the match other company and product the advertising and more then benefit . The internet can play an important role by product providing guidance and support .

In conclusion , other product advertising must but quality bad in important issue that should not be ignored . The give away the bad product the negative effect on company . It can affect individuals , families , and society the negative impact . If people's which work together, the negative effects can be reduced and the situation can be improved .

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

The response refers to advertising, product quality, online platforms and television, so it shows some awareness of the topic. However, it does not clearly discuss both views in the question: the claim that advertising persuades people to buy is not explained, and the view that people have become accustomed to advertising is also difficult to identify. The examples about companies, actors and the Pakistan Super League are not connected clearly to either side. Your own opinion is not stated in a clear, consistent way; the conclusion says advertising “must” but then focuses on poor-quality products. To improve, organise the essay around the two stated views, explain each with a relevant example, and finish with a direct opinion supported by a reason.

Coherence and Cohesion: Band 4.5

There is an attempt to organise the response into an opening paragraph, a further paragraph beginning “Moreover,” and a conclusion beginning “In conclusion.” These markers help signal stages of the essay. However, the ideas within the paragraphs do not progress clearly, and the relationship between sentences is often hard to follow. For example, the discussion moves from product launches to quality, then to YouTube, television and a cricket league without explaining how these points support the argument. Linking phrases such as “For example” and “Moreover” are present, but they cannot compensate for unclear connections between ideas. Plan one paragraph for each view, use a clear topic sentence, and make each example explicitly support that paragraph’s main point.

Lexical Resource: Band 4.5

The response uses some topic-related vocabulary, including “advertising,” “product quality,” “influence,” “lifestyle,” and “negative effect.” This gives the reader a general sense of the subject. However, the range is basic and several phrases are repeated, while inaccurate word combinations often make the intended meaning difficult to understand. Examples include “direct people on society,” “the product quality other people checked,” and “the negative impact.” More precise vocabulary and natural collocations would help express the argument. Build a small set of useful phrases for this topic, such as “influence purchasing decisions,” “become accustomed to advertisements,” and “assess a product’s quality,” and check that each phrase fits the meaning you intend.

Grammatical Range and Accuracy: Band 4.5

The response attempts to use more than isolated short statements, including clauses introduced by “but,” “otherwise,” and “if.” However, sentence structures are very often incomplete or incorrectly formed, which makes the meaning difficult to follow. For instance, “The main reasons is that other people no longer time the pay advertising” has problems with agreement and clause structure, while “If people's which work together” does not form a complete conditional clause. There are also recurring issues with articles, plurals, verb forms and punctuation spacing. Focus first on accurate simple sentences with a clear subject and verb, then combine them using straightforward conjunctions. Reading each sentence aloud and checking that it expresses one complete idea will help.

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