Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

SEVERAL PEOPLE THINK THAT ADVERTISING IS EXTREMELY SUCCESFUL TO FORCE THE CUSTOMERS TO BUY A PRODUCT. OTHER PEOPLE SAY THAT ADVERTISING IS A COMMON FACTOR NOW THAT BUYERS ARE NO LONGER PAYING ATTENTION TO ADVERTISMENT. FROM MY PERSPECTIVE, ADVERTISING IS NECESSARY TO DISPLAY A PRODUCT FOR THE MARKETING. THIS ESSAY WILL DISCUSS BOTH VIEWS.

NOWADAYS, ADVERTISING PLAY A VITAL ROLE IN OUR SOCIETY. THROUGH ADVERTISING WE CAN GAIN NUMBER OF CONSUMER TO BUY A PRODUCT. IF ANY ADD OCCUR BETWEEN A CRICKET MATCH SO THERE ARE NUMBER OF PUBLIC WATCHING THE CRIKET AND ADD WILL CLICK THEIR MIND TO BUY A PRODUCT BECAUSE THROUGH ADVERTISING WE CAN GENERATE A HIGHER PROFIT. FOR NSTANCE, IF WE HAVE A MOUTH FRESHNER FOR SALE INTO MARKET SO WE CAN EAISLY TARGET NUMBER OF AUDIENCE THROUGH SOCIAL MEDIA BECAUSE THE ADD WILL BE RUN BY A FAMOUS ACTOR WHOSE TEETH WILL BE FINE.

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You introduce both viewpoints and state an opinion that advertising is necessary for displaying products, so the response is relevant to the question. However, the discussion is only partial: most of the essay explains how advertising can attract buyers, using the cricket-match and mouth-freshener examples, while the opposing view—that advertising is so widespread that people ignore it—is not developed. Your own position is also asserted rather than explained, and the examples need clearer reasoning. The response contains 149 words, below the required 250, which leaves too little space to address and support all parts of the task. Develop both views in separate sections, explain your opinion, and add specific supporting reasons.

Coherence and Cohesion: Band 4.5

The response has a basic structure: an opening paragraph introduces the topic, followed by a paragraph about advertising’s ability to influence consumers. This gives the reader a general sense of direction. However, there is no developed discussion of the second view or a conclusion, so the essay does not progress through all the stages needed for this task. Connections between ideas are often mechanical or unclear; for example, the cricket-match example moves from viewers to profit without explaining the link, and “so” does not clearly show the relationship between the clauses. Organise the essay into an introduction, one paragraph for each view, and a conclusion, using clear links such as “By contrast” and “For this reason.”

Lexical Resource: Band 5.0

You use some topic-related vocabulary, including “advertising,” “customers,” “product,” “audience,” and “profit,” which makes the general subject understandable. However, the range is limited and several word choices or collocations are inaccurate, sometimes making the meaning difficult to follow. For instance, “force the customers to buy” overstates the effect, while “the add will click their mind” does not express the intended idea naturally. Spelling errors such as “succesful,” “advertisment,” and “freshner” also reduce accuracy. Build a more precise set of expressions for influence and attention, and check spelling and collocations. For example, say that an advertisement “captures viewers’ attention” or “encourages consumers to purchase a product.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple statements and longer sentences, including a conditional example beginning “If any add occur between a cricket match.” This shows an effort to connect ideas, but the range remains limited and errors are frequent. Subject–verb agreement is inconsistent in “advertising play” and “the add will be run”; articles and plural forms are also problematic in “gain number of consumer.” The conditional sentence is not formed accurately, and several clauses are joined in ways that make their relationships unclear. These errors can make the reader work to understand your meaning. Practise accurate basic sentence patterns first, then build longer sentences with controlled conditionals and conjunctions, checking agreement and articles in each clause.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.