Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

In recent years, there is a debate going around about two sides of advertisement. Some of the population consider advertising is good way of making sure that certain product is essential, and it works perfectly on lot's of fields. On the other side, people think that advertisements are just an usual thing that exist around us what public find them useless. So, this essay will discuss the both sides of advertisement, why people have different views on that in following paragraphs.

First and foremost, I believe that advertisement has lot's of influence in our life. There is lot's of influencers who live on advertising certain products which shows it's range of influence have on the public. Also, i have seen many people choosing their major in university as a marketing manager, which indicates that advertising and fields related to the advertisement are going concern.

On the other hand, we have seen many types of advertisement through social media or television. Lately, most of them has no effect on public's decision and personal view on a certain product. Because it becomes an usual thing to them, nothing new to catch their attentions. That's why some of the population insist buying things based on their advertisement and marketing.

In conclusion, people will always have two distinct views on advertisements and martketing. While it benefits the public in order to be successful, as long as advertisements can persuade people buying items they will be undeafeted. However, it is being dominant reason why people buy things, there will always be people who insist them and do not pay attention to marketing

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You introduce both views and state that advertising has influence, while the third paragraph recognises that people may ignore familiar advertisements. However, the discussion only partly answers the task because the two positions are not explained in enough depth, and your own opinion is not consistently clear. For example, the claim that people study marketing does not show how advertising persuades consumers, and “nothing new to catch their attentions” gives only a brief reason for ignoring ads. The conclusion also shifts between saying advertising benefits the public and suggesting people resist it, without clearly weighing the views. Develop each side with a specific explanation or example, then state your position directly and maintain it throughout.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, separate paragraphs for the two views, and a conclusion. Signposting such as “First and foremost” and “On the other hand” helps readers identify the contrast. However, progression within paragraphs is sometimes unclear: the point about choosing marketing as a university major does not connect convincingly to advertising’s effect on buying decisions. Some linking phrases are also mechanical, and the conclusion’s ideas do not follow a clear line of reasoning. Use each paragraph to develop one central point, connect supporting examples explicitly to that point, and use references such as “this influence” or “this familiarity” to make relationships between sentences clearer.

Lexical Resource: Band 5.0

You use relevant topic vocabulary, including “advertisement,” “influencers,” “social media,” “marketing,” and “public,” so the subject is generally clear. However, the range is limited and several word choices or collocations are inaccurate or repetitive, which sometimes makes the meaning awkward. Examples include “a debate going around,” “good way of making sure that certain product is essential,” and “insist buying things.” There are also spelling errors such as “martketing” and “undeafeted.” Aim for more precise expressions for consumer behaviour and advertising effects, and check spelling carefully. Vary repeated forms of “advertisement” with suitable alternatives such as “advertising,” “promotional content,” or “campaigns,” where appropriate.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including clauses beginning with “While” and “Because,” but control is inconsistent. Errors in articles, agreement, and sentence construction occur frequently: “advertising is good way” needs an article, “most of them has” has incorrect agreement, and “people choosing their major” is not formed as a complete clause in context. The sentence beginning “Because it becomes an usual thing” is a fragment, while the final sentence is difficult to follow because its clauses are not clearly connected. Practise building complete sentences with a clear subject and verb, and check singular/plural agreement and article use. More accurate control of these patterns would make your ideas easier to understand.

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