Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

In first view, the some people say that advertsing is extremley successful at persuading us to buy things. I also beleved that the advertising is extremley successful at persuading us to buy things. Because in my opinion as we become more successfull bussiness in the short time, so the advertising is the key of success in the bussines. If you do bussines without advertisng they are to be complicated. Because selling without advertisment they are to be complicated. The selling without advertisment is very dificult to make bussines success because they take alot of time to make a name in bussines so advertisment is very important for make a succes bussines.

The second view, the other people think that advertising is so common that we no longer pay attention to it. In my opinoin i didn't think that advertising is so common that we no longer pay attention to it. If we do proper bussines that is not be complicated to pay attention on advertsisng because they gives a lot of client to seller. If we focous to this statement that is true in such maners because in now days the advertisment is localy to days. So clients cann't be focoused to much on it because some people do frads to much the advertise a best qualityand send a normaly products. so client can

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You identify both views and state your position: you agree that advertising helps businesses succeed and reject the idea that people have stopped noticing it. However, the discussion is only minimally developed. The first view is repeated several times through claims that advertising is “the key of success” and that selling without it is difficult, without a specific example or explanation of how advertising persuades consumers. The second view is also not fully explored, and the response ends mid-sentence (“so client can”), leaving the argument incomplete. The response contains 194 words, below the required 250; 30 words copied from the task prompt were not counted. To strengthen the response, explain both views with distinct reasons and examples, then complete your conclusion.

Coherence and Cohesion: Band 4.0

There is an attempt to organise the response around the two views, using “In first view” and “The second view” to signal a change in focus. Your opinion is also stated early, which gives the reader some sense of your position. However, ideas within each section are repetitive rather than progressively developed: the difficulty of selling without advertising is expressed several times in the first paragraph. Linking words such as “Because” begin fragments, and “so” is used to connect ideas without making their relationship clear. The final sentence is unfinished, so the response has no complete ending. Use one paragraph for each view, arrange each reason in a clear sequence, and add a brief conclusion that restates your position.

Lexical Resource: Band 4.5

You use basic vocabulary relevant to the topic, including “advertising,” “persuading,” “clients,” and “quality,” so the general subject is usually recognisable. However, the range is narrow and several words or phrases are repeated, especially “advertising,” “business,” and “complicated.” Some choices are unclear or unnatural, such as “the key of success,” “gives a lot of client to seller,” and “the advertisement is localy to days.” Frequent spelling errors—including “extremley,” “beleved,” “bussines,” and “advertisment”—also make the writing harder to read. Build a small set of accurate topic phrases and check spelling; for example, use “promote a business” and “attract potential customers” rather than repeating the same general terms.

Grammatical Range and Accuracy: Band 4.5

The response attempts to express reasons and conditions, for example with “If you do bussines without advertisng” and “because they take alot of time,” but most sentences rely on simple patterns, and several attempts at longer sentences are not controlled. Errors in sentence structure and verb forms appear in “If we do proper bussines that is not be complicated” and “they gives a lot of client to seller.” The opening “Because in my opinion…” is a fragment, and the final sentence is incomplete. Articles and agreement are also inconsistent, as in “the some people” and “they gives.” Practise building complete sentences with a clear subject and verb, and check agreement and sentence boundaries before adding linking clauses.

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