Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Some people argue that advertisement of product is significantly helpful at persuading us to buy things while other believe that adverstising is so common that we no longer pay attention to it. From my perspective, marketing of product is very crucial to get more orders.

For any bussiness either small or large, marketing is very crucial. If we promote our product among people by following better strategies, this can turn our bussiness to a great path. We can promote our product, share our ideas with people around the globe thoroughly by great advertisement. We can use flyers, social media ads to launch our product. If more people know about our bussiness, wec can have more chances of orders. However, choosing a great marketing method is somehow very important. For example, a well known bussiness these days made their reputation in industry by using best advertisement techniques that help them to grow around the globe.

Moreover, some people think that advertisement is so common that we cannot pay attention to ads anymore. To some extent, this can be true. There can be several reasons for this argument because these days fake ads are highlighted on our social media platforms. People promote fake products and fraud with people so, due to these reasons many people think most of the advertisements these days are fake. That is why they cannot pay attention to this anymore. However, to promote our bussiness to the actual users marketing is still an important factor.

In conclusion, due to fake and illegal activities through social media, many poeple think that adverstisement is not important. However, for real bussinesses good marketing is very significant to be recognized among actual users.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You present a clear view that advertising remains important for businesses, and you acknowledge the opposing view that people may ignore advertising because it is widespread and some online promotions are fraudulent. However, the discussion is only partly developed. The first viewpoint is mainly supported by general claims that promotion can increase orders, while the example of a “well known bussiness” is not identified or explained. The opposing view is also narrowed to fake advertisements, rather than exploring how the sheer volume of advertising can make people tune it out. To strengthen the response, explain both views more fully and use specific, relevant examples to support your position.

Coherence and Cohesion: Band 5.0

The response has a recognisable structure: an introduction, separate paragraphs for the two views, and a conclusion. This gives the reader a basic sense of organisation. However, progression within paragraphs is limited, and several ideas repeat, especially the claim that marketing is important for businesses and can bring more orders. Linking phrases such as “Moreover,” “However,” and “In conclusion” help signal movement, but some connections are mechanical or unclear. For example, “However, to promote our bussiness to the actual users” does not clearly resolve the point about fake advertisements. Develop each paragraph around a distinct point, connect examples directly to claims, and use clearer referencing to avoid repetition.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “promote,” “strategies,” “fraud,” and “actual users,” so the main ideas are generally understandable. However, the range is limited and several words or phrases are repeated, particularly “marketing,” “product,” and “business.” There are also noticeable spelling errors, including “adverstising,” “bussiness,” “wec,” and “poeple,” which reduce accuracy. Some expressions are imprecise or unnatural, such as “turn our business to a great path” and “made their reputation in industry.” Aim for more precise collocations and vary repeated terms. Proofreading spelling and choosing natural phrases will make your argument clearer and more convincing.

Grammatical Range and Accuracy: Band 5.5

You attempt a mixture of simple and complex sentences, including conditional structures such as “If we promote our product … this can turn our business” and a subordinate clause beginning “because these days fake ads are highlighted.” Most sentences communicate the intended meaning, but grammatical control is uneven. For example, “other believe” needs subject–verb agreement, and “advertisement of product” needs more accurate article and number forms. The sentence beginning “For any bussiness either small or large” also lacks clear punctuation around the inserted phrase. Work on agreement, articles, singular and plural forms, and punctuation, while continuing to practise complex sentences. More consistently accurate sentence patterns would improve clarity.

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