Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Opinions are dived on whether the advertising is successful at persuading people to buy things or whether the advertising is so common that we no longer pay attention to it. Whiles there are valid arguments on both sides , I personally lean towards the view that people do not pay attention to the advertising no anymore.

On the one hand , supporters of the truth that the advertising influence and persuades people to buy things , argue that the advertising help people to know a lot of information about the products especially the positive ones , and also that help the things to get well known and that makes people feel in security . For example , if a women saw an advertising of a skin care product in social media , and she saw the influencers and people talk about it that it is so amzing and it helps to get a perfect skin ,she would like to have it and to use it , so she buy it whether it is good for her or not . Thus , this prespective holds validity under certain condition.

On the other hand , proponents of people no longer pay attention to advertising , content that a lot of advertising are fake , a prespective I stongly align with . This is primarily because of the advertisers like influencers who do the adds just for money and they do not tell people their real experiences of the things, just to get pay and they droppe in the product immediately after the adds, so, the advertising is not trusful anymore . A clear illustration of this is 1 year ago there have an advertisiing about some diet and all the influencers tell people that this diet help to resolte health problmes like obesity and others , and it helps people to lose weight very rapidly and healthly , and the result is that a lot of people died because of it .

In conclusion . although compellinng arguments can be made of advertising persuades people to buy thing , I firmly believe that people do not get influenced by adds anymore , owing to the advertising is no longer trustful.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

You address both views and state a clear position: you acknowledge that advertising can persuade consumers, then argue that people increasingly distrust it. The skincare example supports the first view, while the influencer and diet example illustrates your concern about misleading promotion. This meets the task well, and your position is maintained in the conclusion. To make the response more fully developed, explain more precisely how widespread advertising leads people to ignore it; the second body paragraph mainly discusses dishonesty rather than the effect of advertising being common. Also clarify the diet example and avoid presenting the claim that many people died without enough explanation or qualification. The response contains 12 words copied from the task prompt, which are excluded from the stated count.

Coherence and Cohesion: Band 6.0

The essay has a clear overall structure: an introduction, one paragraph for each view, and a conclusion. Transitions such as “On the one hand,” “On the other hand,” and “In conclusion” help readers follow the discussion, and examples are placed with the relevant arguments. However, cohesion is sometimes mechanical, with repeated framing such as “a perspective” and frequent use of “and” to join several points. Some references are unclear—for example, “that help the things to get well known” does not clearly identify what “that” refers to. The second body paragraph also moves from distrust of influencers to a serious health claim without a clear link. Use more precise referencing and make the relationship between each example and its main point explicit.

Lexical Resource: Band 5.0

You use some topic-relevant vocabulary, including “persuading,” “influencers,” “advertisers,” and “trustful,” and you attempt to express ideas such as credibility and consumer influence. However, the range is limited and several inaccurate word choices, collocations, and spelling errors make parts of the essay difficult to read. Examples include “the truth that the advertising influence,” “feel in security,” “droppe in the product,” and “resolte health problmes.” Repetition of “advertising,” “people,” and “things” also limits precision. Build a bank of accurate phrases for discussing consumer behaviour and credibility, and check spelling and collocations carefully. More precise wording would help you express the argument without relying on vague or awkward phrases.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentence forms, including conditional structures such as “if a woman saw … she would like to have it” and a contrast introduced by “although.” These attempts show some range, but control is inconsistent, and errors sometimes make relationships between ideas unclear. For example, “a lot of advertising are fake” has a subject–verb agreement problem, while “there have an advertising” uses an incorrect verb construction. Articles, plurals, and sentence boundaries also need attention, as in “a women saw” and the comma-heavy skincare example. Practise building accurate sentences around one main idea, then add subordinate clauses. Careful proofreading for agreement, verb forms, articles, and punctuation would make your meaning easier to follow.

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