Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

In modern era, number of people debates that advertisements are a good way to persuading people to buy products. On the other hand, some people think that no one can give attention to advertisements because ads are very common. I believe that, people buy products from advertisements because of psychological manipulation, limited time offers. On other side ,number of people ingore ads because of ad blocking technology and increasing consumers awareness.

Commencing with fundamental reasons, why advertising is successful at pertsuading people to buy things. Initially, psychological manipulation is one of the reason because ads creates a false sense of need by appealing human emotions, such as desire of beauty, fitness etc. Subsequently, limited time offers is another reason, limited time offers make people mind to buy product before expiring the offer, flash out sales and limited stocks makes the fear of missing out in human mind.

However, number of people think that advertising is very common and no one pay attention on it. Primarily, ad-blocking technology is a reason of ignoring ads, number of people uses ad blockers which helps to blocking ads and many people uses premium version of applications which blocks the advertisements. Secondly, increased consumer awareness is other reason, modern consumers are more educated and smart, they buy products by reading the reviews of the products and also do comparison of products.

From my point of view, there are number of consumers who watches ads and buy products from ads but there are also some that type of people who do njot like to buy product from advertisements.

In conclusion, ads are completely successful to persuading people because of reasons like psychological manipluation and limited offers and also ignored because of ad blockers and increased awareness among people.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and give your own position: the first body paragraph explains how emotional appeals and limited-time offers can encourage purchases, while the next discusses ad blockers and consumer research. These are relevant reasons, and the conclusion returns to the contrast. However, the discussion is unevenly developed. The explanation of emotional appeals is clearer than the point about limited offers, and the opposing view would benefit from a concrete example of how consumers ignore advertising. Your opinion is also somewhat unclear: the introduction says people buy because of advertising, but the final paragraph mainly says that some do and some do not, without weighing which view you find more convincing. State that judgement directly and support it consistently.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure, with an introduction, separate paragraphs for the two views, a personal-position paragraph and a conclusion. Sequencing is generally easy to follow, and signposts such as “On the other hand,” “However” and “In conclusion” help identify the stages of the argument. At times, though, cohesion feels mechanical because several points are introduced with “Initially,” “Subsequently,” “Primarily” and “Secondly.” Some links between ideas are also unclear: the final opinion paragraph repeats the two sides rather than explaining how they relate to your judgement. Use fewer formulaic transitions and connect each example explicitly to the claim it supports.

Lexical Resource: Band 5.5

You use relevant topic vocabulary, including “psychological manipulation,” “limited time offers,” “ad-blocking technology” and “consumer awareness,” which helps communicate the main ideas. There are also attempts at more specific expressions such as “fear of missing out.” However, inaccurate word choice, spelling and collocation are noticeable and sometimes make the phrasing awkward: “a good way to persuading,” “give attention to advertisements,” and “flash out sales” are examples. Several words are also repeated, particularly “people,” “ads” and “reason.” Aim for more natural combinations and check spelling carefully; for example, use “persuade people,” “pay attention to advertisements” and “flash sales.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including explanations with “because” and examples introduced by “such as.” The overall meaning is usually recoverable, but errors in sentence structure, agreement, articles and verb forms occur across the response. For instance, “ads creates” should have a plural verb, while “number of people uses” and “no one pay” also show agreement problems. The opening phrase “In modern era” needs an article, and “limited time offers make people mind to buy” is not a well-formed grammatical pattern. Some comma placement is also distracting, as in “I believe that, people…” Practise accurate subject–verb agreement and build complex sentences around reliable grammatical patterns.

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