Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

Over recent years, people say that advertising is extremely succescessful at persuading us to by things has become a hotly deabated issue in society. This matter is particularly significant due to its impact on advertising plays and important roles in our lives, influencing both individuals and communities. While some people argue that advertising are successful in convincing people to buy products, I firmly believe that some people are not agree to buy them.

Some people believe that advertising is an effective way to attracts customers because compinies use pictures and vidieos. For instance, famous celeberity to promote their products. Although this viewpoints may seem valid to some extent, I believe it overlooks several key aspects. Another reason why people hold this belief is due to these advertising are attracting to people buy things. For example, when people see an intresting advertisement for a mobile phone or clothes, they may become intrested in purchasing them. Therefore, advertising

AI examiner evaluation

Task Achievement / Task Response: Band 3.5

You begin to address the view that advertising persuades people, mentioning celebrities, pictures and videos, and giving a mobile-phone or clothing example. However, the response does not discuss the opposing view that advertising is so common that people no longer notice it, and your own position is unclear: “I firmly believe that some people are not agree to buy them” does not explain what you think about advertising overall. The ideas that are included are only briefly stated, and the final sentence is unfinished (“Therefore, advertising…”), so there is no developed conclusion. The response is also 94 words below the required minimum, which leaves too little space to address both views and support your opinion. Develop each side and state your position directly.

Coherence and Cohesion: Band 4.0

There is a basic attempt to organise the response: an opening paragraph is followed by a paragraph about advertising’s persuasive effect, and phrases such as “For instance,” “Another reason,” and “Therefore” signal examples or links. However, the overall progression is difficult to follow because the introduction contains a confusing, repeated construction (“people say that advertising… has become a hotly debated issue”) and the second paragraph ends mid-sentence. The opposing view is not given its own clear place, and the examples are not connected to a complete line of reasoning. Plan a separate paragraph for each view, then add a conclusion that restates your opinion. Use linking phrases only where they accurately show how one idea relates to the next.

Lexical Resource: Band 5.0

You attempt some topic-related vocabulary, including “persuading,” “customers,” “products,” “celebrity,” and “purchasing,” and “hotly debated issue” shows an effort to use a less common expression. However, spelling errors are frequent and sometimes make reading difficult: “succescessful,” “deabated,” “compinies,” “vidieos,” “celeberity,” and “intresting.” Some word combinations are also unnatural, such as “advertising are attracting to people buy things” and “advertising plays and important roles.” The vocabulary range is limited, with repeated use of “people,” “advertising,” and “things.” Build accuracy by checking spelling and learning natural collocations such as “attract consumers,” “promote a product,” and “influence purchasing decisions.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a clause beginning “While some people argue…” and a sentence introduced by “Although.” However, the range is limited, and errors occur often enough to make several sentences difficult to understand. For example, “advertising are successful” has a subject–verb agreement error, while “a way to attracts customers” uses the wrong verb form after “to.” The opening sentence is structurally confused, and “some people are not agree” is not a correct verb construction. The final sentence is incomplete. Practise building clear subject–verb sentences first, then check agreement, infinitives, and sentence completion. Aim to use complex clauses only when you can control their structure.

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