Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

There is a debate going on whether adverts have an impact on consumers or not. Several individuals argue that ads are successful way to attract customers attention, while others believe that people barely pay any attention towards adverts in today's world. I agree with the point that people do not focus on commercials because they are extremely common and there are many other ways to know about a specific product. This essay will examine the reasons for both views before explaining my own perspective.

One of the major reasons to support the former point is advertisement provide information on several products and influence consumerism. This can be further explained by that business owners try to make adverts eye catching in order to get customers. Furthermore, people get influenced by such ads and buy a particular product in order to unfold the reality. For instance, shampoo adverts presented models with fabulous hair while explaining the merits of the product. As a results, individuals find it fascinating and they wants to try that specific product.

Those who favour the later point believe that technological advancements has paved the way. It is because it is a world of social media, everybody owns a phone and gets an update of the products on social media platforms. Therefore, they already know about the drawbacks and advantages of ingredients which are used in the product. To illustrate this, online feedbaks of other people help others to know about a service.

From my perspective, technologies are extremely helpful and common. People already know about the variety of products. Hence, individuals do not pay attention to adverts as influencers are always doing branding of numerous products which allows people to already have enough knowledge. So, they most probably skip an ad.

To conclude, both views have its own arguments. However, i do not find the point that say that adverts are successful to persuade people to buy products convincing because people have already enough information so they are less likely to pay any attention on commercials.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and state your own position clearly: you explain that advertising can attract buyers, then argue that its prevalence and the availability of online information make people less attentive. The shampoo example gives the first view some support, while social-media updates and customer feedback illustrate the second. However, the two sides are not developed equally. The explanation that buyers purchase a product “in order to unfold the reality” is unclear, and the claim that people already know products’ ingredients and drawbacks needs a more specific explanation. Develop the mechanisms behind each view and connect examples more directly to persuasion or inattention to make the discussion more complete.

Coherence and Cohesion: Band 6.5

The response has a clear overall arrangement: an introduction, separate paragraphs for the two views, a paragraph stating your opinion, and a conclusion. The progression is easy to follow, and signposts such as “Furthermore,” “To illustrate this,” and “To conclude” help readers identify the stages of the argument. This shows some of the flexibility expected at a stronger level. However, several links feel formulaic, and the relationship between ideas is not always precise. For example, “It is because it is a world of social media” does not clearly connect technological change to reduced attention to adverts. Use more direct transitions that explain cause and contrast, and make references such as “the former point” and “the later point” more explicit.

Lexical Resource: Band 6.0

You use an adequate range of topic vocabulary, including “consumers,” “eye catching,” “drawbacks,” “ingredients,” and “branding.” These choices allow you to discuss advertising and consumer behaviour, and attempts such as “paved the way” show some willingness to use less common expressions. Some word choices and collocations are inaccurate or imprecise, however: “unfold the reality” does not clearly express why someone would try a product, and “pay any attention on commercials” is not a natural combination. There are also spelling errors in “feedbaks” and “favour the later point.” Aim for more precise, natural phrasing and check spelling, especially when using less familiar expressions.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including clauses introduced by “while,” “because,” and “which,” and the main ideas remain understandable. Some sentences are controlled, such as “To illustrate this, online feedbaks of other people help others to know about a service.” However, errors in agreement, articles, and verb forms recur: “advertisement provide” should have a plural subject or a singular verb, “technological advancements has” has a subject–verb mismatch, and “they wants” should be “they want.” There are also errors in “As a results” and “both views have its own arguments.” Review agreement and singular/plural forms, then proofread sentence endings and capitalisation, including the lowercase “i.”

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