Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

While advertisement has been very successful in marketing products, some people think otherwise. I personally think that advertising is still one of the greatest trick to make people purchase products.

Advertising a product basically means, displaying it in front of the audience in a way that they starts thinking, they need the product or their life will be better after purchasing it. Advertising can be done through videos, posters, images, musics etc. There are actually numerous way to do so. Advertising products by celebrities are another great way to sell them. When people see thair favourite celebrities are using it, they get more intrigued to buy it. History shows how successful this has been over the ages. In marketing, most of the money is still reserved for advertising. Advertising is also a great way to show people how to use or operate the product. When people get familiar with a product, they are more likely to buy it.

One the other hand, some people have opposite opinions about it. They think advertising has been there for a long time, so people might have gotten bored with it. They also think of it as a waste of time. When the content of the advertisement is boring, some people moght ignore it. Also now-a-days people generate their promotional works throught AI. It is very easy to catch which one is AI generated and which one is human made. People tends to ignore those kind of advertisement that are not human made. They actually do not get the trust to buy it.

In conclusion, we can not deny the fact that advertising is still very important to sell products but we have to be mindful about the quality of the content we deliver to the audience in order to get their attention.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You discuss both views and state your position clearly: advertising remains “one of the greatest” ways to encourage purchases, while your conclusion adds that content quality matters. The first main paragraph gives relevant reasons, including celebrity endorsements, product familiarity and advertising budgets. However, some support is broad rather than explained—for example, “History shows how successful this has been” does not provide a specific illustration. The opposing view is also less fully developed: boredom and distrust of AI-made promotions are mentioned, but the claim that advertising is so common that people no longer notice it could be addressed more directly. Develop each point with a clearer explanation or example to make the discussion more balanced and convincing.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, separate paragraphs for the two views, and a conclusion that restates your position. The contrast marker “On the other hand” helps signal the shift to the opposing argument, and the ideas within each paragraph are generally understandable. At times, however, the progression feels list-like: the first body paragraph moves from advertising methods to celebrities, budgets and product instructions without showing how each point builds on the previous one. Some linking is also mechanical, with repeated openings such as “They think” and “They also think.” Group related reasons and use clearer references or transitions to show the relationship between claims, rather than relying mainly on simple connectors.

Lexical Resource: Band 5.5

You use a relevant range of vocabulary for the topic, including “audience,” “intrigued,” “promotional works” and “content,” so the main ideas are communicated. There are also attempts at more specific expressions, such as “celebrity” advertising and “AI generated.” However, several word choices and collocations are inaccurate or awkward, including “greatest trick,” “musics,” “reserved for advertising” and “get the trust.” Spelling errors such as “thair,” “moght” and “throught” also reduce accuracy. Aim for natural combinations and precise forms—for example, “a powerful way to influence consumers,” “music,” “allocated to advertising” and “trust the product.” Proofreading would help make your vocabulary more controlled.

Grammatical Range and Accuracy: Band 5.5

You use both simple and more complex sentence forms, including a conditional idea in “When people see…,” and most sentences remain understandable. Some grammatical errors occur, however, particularly with agreement and sentence construction. For example, “they starts thinking” should be “they start thinking,” and “people tends to ignore” should be “people tend to ignore.” The opening definition also has an awkward structure: “Advertising a product basically means, displaying it…”; remove the comma and use “means displaying it.” There are errors with articles and plurals as well, as in “one of the greatest trick.” Work on subject–verb agreement, countable nouns and punctuation around introductory phrases, while continuing to practise varied sentence patterns.

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