Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

It is argued by some people that commercial advertisement has a great impact on purchasing While others believe that advertisement is not as important in purchasing products. I bellieve that advertisement has a significant role in buying and purchasing.

Some people believe that the amount of sale is directly influenced by advertisement. Firstly, it trigers the audience psychologically. When a product is presented in very apealling way, people are started to inspire and buy the product.For example, a beauty glowing cream is advertised in such ways that a dull complextion is altered with bright complextion with daily use of the soap. Many people will buy to try this.

Moreover, mostly in advertisement , most popular personalities are comes on the screen. They just pretend that hey are also using the same product and vulnerable people will believe them, Because audience is inspired by such celebrities they will show more tedency to buy the specific stuff. For example in Pakistan, Shahid Afridi , a cricketer, started to advertise a soft drink. That soft drink was not enriched in taste but a large of population purchased it.

Other group believe that, people dont pay attention on advertisement. They only buy what they need. Now people are enough mature that they know which advertisement is just a scam. Moreover short adds, play automatically on social media e.g. youtube, instagram or tiktok, contribute to enhance frustration. People will ignore them delibrately. They wait for 5 seconds impatiently just to skip that add.

In my opinion, although people are becoming tired of overwhelemd adds and advertisement yet they are powerful tool that enhance purchasing rate.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

You address both views and give a clear opinion: advertising can influence purchases, even though people may ignore it. The examples about a beauty product and a celebrity promoting a soft drink make the first view relevant, while skipping online adverts supports the opposing view. This covers the task well, but the discussion is uneven: the first position receives two examples, whereas the claim that people buy only what they need is asserted rather than explored. The conclusion repeats your stance but could explain more precisely how advertising remains influential despite audience fatigue. To strengthen the response, develop the second view with a specific reason or example and make the comparison between the two positions more explicit.

Coherence and Cohesion: Band 6.5

The response has a coherent overall structure: an introduction, a paragraph supporting advertising’s influence, a paragraph explaining why people may ignore adverts, and a concluding opinion. Sequencing words such as “Firstly,” “Moreover,” and “In my opinion” help readers follow the argument. However, some links feel mechanical or repetitive, particularly the repeated use of “Moreover,” and the transition from the celebrity example to the opposing view is abrupt. Referencing is occasionally unclear, as in “They just pretend,” where the pronoun’s reference could be stated more precisely. Use a wider range of natural transitions and connect each paragraph’s final point to the next paragraph’s focus to create smoother progression.

Lexical Resource: Band 5.5

You use relevant vocabulary for the topic, including “purchasing,” “vulnerable people,” “celebrities,” and “frustration,” and you attempt some less common expressions such as “influenced by advertisement.” However, the range is limited by repetition of “advertisement,” “product,” and “buy,” and several word choices or collocations are inaccurate or unclear. For example, “started to inspire” does not express the intended effect naturally, and “a large of population” is not an appropriate phrase. Spelling errors such as “apealling,” “complextion,” and “delibrately” also reduce accuracy. Build a more precise range of advertising-related terms and check spelling and collocations so your meaning is consistently easy to understand.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentence forms, including a conditional-style example (“When a product is presented…”) and a contrast clause beginning “although.” However, control is inconsistent, and errors in verb forms, agreement, articles, and sentence boundaries sometimes make the reader work to understand the point. Examples include “people are started to inspire,” “personalities are comes,” and “a large of population purchased it.” The opening sentence also runs together two contrasting clauses without clear punctuation, while “people dont pay attention on advertisement” shows problems with negation and grammatical patterns. Practise building accurate subject–verb structures and checking each sentence for a complete clause and appropriate punctuation before adding more complex forms.

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