Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

It is believed that advertising effectively influences the potential consumers to make purchases. However, some people argue that frequent advertising reduces its importance and popularity among the people. I believe that frequent advertising of the product or products irritates the people and they avoid paying attention to them.

On one hand, advertising builds up a good impression among the population regarding the product and brand reputation, which encourages people to make successful purchase. This is because when people learn about the product through print or social media, their mindset about the product positively develops regarding its popularity among the masses and likelihood of it being effective and efficient. For instance, an ordinary real estate developer in Lahore recorded 80% increase in sales after organizing a large-scale advertising campaign for its newly established housing scheme in the outskirts of Lahore.

On the other hand, frequent advertising of the products has been observed to irritate people due to which they avoid paying attention to most of the advertisments. This is because frequent TV ads, unnecessary occurance of ads while using social media, unlimited presence of banners and billboards on the roads and sideways distracts and offends the people while working. This leads to the negative impression about advertising, and people tend to quickly pass on the advertisements without even looking at them. For example, most of the ad-blocker applications have been introduced for mobile phones due to their high demand because people have reported the applications which contain high frequency of the ads.

In conclusion, advertising brings good impression about the product among the people, which results in successful purchases most of the time. However, frequent advertising has been observed to offend people while working and socializing

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and state your own position clearly: the introduction says frequent advertising irritates people and leads them to ignore it. The two body paragraphs then explain advertising’s persuasive effect and the drawbacks of its prevalence, with relevant examples from Lahore and ad-blocker use. This covers the task, but the discussion is not equally developed. The first paragraph explains how advertising can build a positive impression, while the second gives several forms of intrusive advertising but could explain more precisely when repetition makes people ignore an advert rather than remember a product. The conclusion restates the contrast but does not clearly reaffirm your own view. Develop that judgement and explain the examples’ relevance more explicitly.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, two contrasting body paragraphs signposted by “On one hand” and “On the other hand,” and a conclusion. Ideas generally progress logically, and the examples follow the explanations they support. However, some linking and referencing feel mechanical or unclear. For example, “This is because” is repeated to introduce explanations, while “which” in “due to which they avoid paying attention” makes the relationship between irritation and ignoring adverts less smooth. The conclusion also ends abruptly without a final sentence that brings the argument together. Use a wider range of natural transitions and make references explicit, especially when moving from a general claim to its consequence.

Lexical Resource: Band 6.0

You use an adequate range for the topic, including “brand reputation,” “large-scale advertising campaign,” “ad-blocker applications,” and “negative impression.” These choices help communicate both the persuasive and intrusive effects of advertising. There are also some inaccurate or unnatural collocations and word choices: “successful purchase” is awkward in this context, “importance and popularity” does not precisely express the idea of becoming unnoticed, and “sideways” is not the intended term for roadsides. Spelling slips such as “advertisments” and “occurance” are also present. Aim for more precise, natural combinations and check spelling carefully; this would make your argument sound more fluent without requiring unnecessarily complex vocabulary.

Grammatical Range and Accuracy: Band 6.0

You use a mix of simple and complex sentence forms, including clauses with “because,” “which,” and “while.” Most sentences communicate the intended meaning, and the examples are generally easy to follow. Some grammatical errors remain. In “frequent TV ads … distracts and offends,” the plural subject requires a plural verb; “the likelihood of it being effective” also has an unclear pronoun reference. The phrase “people have reported the applications which contain high frequency of the ads” has an awkward clause structure, and the final sentence lacks closing punctuation. Review subject–verb agreement, article use, and sentence boundaries, then proofread longer sentences to ensure each clause has a clear subject and reference.

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