Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

There are number of operations performed in an organization. One of them is advertisement that increase the customer traffic. The others are specific to administration, production and finance. However all these operate in a network and ultimately generate profit for the company.

Advertisement is a branch of operation called marketing. Marketing is devided into four P's. Product, price, place and promotion. For the promotion of any product or services companies use advertisements. So it plays vital role to increase the sale. Companies advertise their product through different ways like social media, bill board, messages,emails and etc. By these ways they come into contact with product anyway. Some products fulfill their need and some hit their sentimentals.

However , advertisement aware the public about the features of product and also inform about the trends. For example, people always keen to know about new style of cloths. They get to know about it through advertisement.In this way a large number of people never miss the advertisement. Therefore advertisement is too important.

Beyond this fact, there is also a sector who ignore the advertisement and treat it as normal thing. Majority of them are old people. They usually prefer traditional products and pay less attention to new products. We can not neglect the increasing trend of advertisement. As the world become global its ratio has drastically increase. Moreover, it becomes difficult to find productive advertisement as a result many people do not take it seriously.

Overall, advertisement inform about the new trends but such large number creat confusion and distract the customers.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

The response touches on both views: it explains that advertising can inform people about products and trends, while some people ignore it because it is so common. The examples about clothing styles and older people provide a starting point, and the conclusion suggests that advertising can also create confusion. However, the discussion only partially answers the question. The claim that older people are the main group who ignore advertising is asserted rather than supported, and the response does not clearly state your own view on whether advertising is generally persuasive or routinely overlooked. Develop both sides with specific reasoning and make your position explicit in the introduction and conclusion.

Coherence and Cohesion: Band 5.0

There is some organisation: the response begins with background, then discusses advertising’s promotional role, considers people who ignore it, and ends with a brief summary. Paragraph breaks help distinguish these points. However, the overall progression is not consistently clear because the opening discussion of organisational operations and the four Ps delays the answer to the question. Connections between ideas are sometimes abrupt, and linking words such as “However,” “Moreover,” and “Therefore” do not always show a clear relationship. For example, the move from older people preferring traditional products to advertising’s global growth needs explanation. Organise the essay around the two views, then add a separate, clearly stated opinion, using references and transitions that connect each reason to the task.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “customer traffic,” “promotion,” “features,” “trends,” and “distract the customers.” These choices show an attempt to discuss marketing and its effects rather than relying only on very basic terms. However, several noticeable word-choice, word-form, and spelling errors make some phrases awkward or unclear: “advertisement aware the public,” “hit their sentimentals,” “cloths,” and “its ratio has drastically increase.” Some expressions are also imprecise, such as “productive advertisement.” Aim for accurate collocations and forms, and choose wording that directly expresses persuasion or audience fatigue. Proofreading spelling and repeated singular/plural forms would make your ideas easier to follow.

Grammatical Range and Accuracy: Band 5.0

The response includes both simple sentences and attempts at longer structures, for example, “However, advertisement aware the public about the features of product and also inform about the trends.” This shows an effort to combine related ideas, but complex attempts are often faulty, and errors occur frequently enough to make some sentences difficult to interpret. Examples include “There are number of operations,” “advertisement that increase,” and “As the world become global its ratio has drastically increase,” which show problems with articles, agreement, and verb forms. Sentence boundaries and punctuation are also inconsistent, particularly around commas and full stops. Practise building accurate sentences with a clear subject and verb, then check articles, agreement, and tense before adding more clauses.

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