Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

Some individual believe that advertising is incredibly succesfull to convincing us to purchase products. Other individual assume that adevertising is so prevalent that we no longer focus on it.

In my opinion, advertising play a vital role in marketing because it reach your product to the right customers.

Advertising is extremmely successfull to compels buyers to purchase the product. For example if I need a laptop and if someone advertising it so I will definitely contact them because I need laptop. So what make me convince to buy or talk with the seller it is only advertisement. Therefore, I am in the favour of advertisement if it is online or offline. I can say the advertisement is backbone of any business. Many international brands advertise on Television and on social media. Other local businnesses advertise through banners etc. If we talk about the cost of advertisement Televission advertisement is extremely expensive it only affordable for large brands I mean international brands. On the other if

AI examiner evaluation

Task Achievement / Task Response: Band 3.5

You state a relevant position—advertising helps businesses reach customers—and give a personal example involving a laptop. You also mention television, social media and banners, but these points mainly support advertising’s effectiveness. The task asks you to discuss both the persuasive view and the view that advertising is so common people ignore it; the second view is introduced in the opening but not explained or supported. Your opinion is present, yet the argument is limited and the response ends mid-sentence (“On the other if”), leaving the discussion incomplete. The response is also 85 words below the required minimum, which restricts how fully you can develop both sides. Explain why people may tune out repeated adverts, then compare that view with your own position.

Coherence and Cohesion: Band 4.0

There is a basic paragraph structure: an introduction, a brief statement of opinion and a paragraph giving examples of advertising. The sequence within that paragraph is generally understandable, and connectors such as “For example,” “Therefore” and “If we talk about” show an attempt to link ideas. However, the response does not progress through a complete discussion of both views, and the final phrase, “On the other if,” leaves the reader without a conclusion. Several links are repetitive or awkward, while the laptop example is expressed through a chain of “if” clauses that makes the reasoning harder to follow. Use separate paragraphs for each view and a concluding paragraph, with clear links that show contrast and result.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “prevalent,” “purchase,” “international brands,” “social media” and “banners,” so the reader can identify the subject and examples. However, the range is limited and several expressions are inaccurate or unnatural, such as “successful to convincing,” “reach your product to the right customers” and “backbone of any business.” Spelling errors—including “succesfull,” “adevertising,” “extremmely” and “Televission”—are noticeable and reduce the impression of control. Repetition of “advertisement” and “advertise” also limits variety. Build a more precise set of collocations for discussing influence and audience attention, and proofread spelling; for example, use “persuade consumers to buy” and “target potential customers.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, including a conditional example and clauses introduced by “because” and “if.” However, control is inconsistent, and frequent errors sometimes make the intended relationships difficult to follow. Examples include “advertising play” and “it reach,” where subject–verb agreement is missing, and “if I need a laptop and if someone advertising it so I will,” which has faulty clause construction and verb forms. Articles and plurals are also often omitted, as in “need laptop” and “the product” when referring generally to products. The final sentence is incomplete, and punctuation around the example is weak. Practise accurate simple sentences first, then combine them using one clear subordinate clause at a time.

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