Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

People have different opinion about advertisement, some say that advertising is extremely successful at persuading us to buy things where as other think that advertising is so common that we no longer pay attention to it. In my opinion, advertising is extremely helpfull in buy things. The eassy will discuss both views before reaching the conclusion.

Fortunatelly, advertisement is the main key for the success of the product. Through advertising the people come to know about the product what the product is, which brand launches it, what are the specification of the products. Advertising of product is used to describe its qualities. Advertisement are of different types, like some are physical media like newspapers, tolls. magzines etc. Another type of it is electronic media like Tv adds, adds on all social media plateform. One more type is promotions through celebrities so fans of that star come to know about the product through story etc and buy it by thinking that the product is used by a big star etc.

Futhermore, some says that it is the so common way we no longer have to pay attention on it. It is not the common way it is the main strategy to run any business. I completely disagree with the people how says this. Because in my opinion, advertising is the strongest key factor on which any business start through this you gave awareness of your product to people. Let me give u basic example MC DONAL and KFC are such a huge brands amd have such a high demand and customer but they still do their advertisement because they want that their customers become aware of them.

In conclusion, people believe or did not believe advertisement is the main role of any business which cannot be ignored to run their product in the market.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both views and state your own position: you argue that advertising helps people learn about products and disagree that its prevalence makes it ineffective. The examples of product information and well-known fast-food brands are relevant. However, the discussion is only partial and the ideas remain under-developed. The first view—that people may ignore advertising because they see it so often—is mentioned, but you reject it rather than explaining why some people hold it or when it might be true. Your examples also focus mainly on businesses’ reasons for advertising, rather than showing how advertising persuades consumers to buy. Develop both sides with clearer explanation and support, and make your conclusion state your own view more directly.

Coherence and Cohesion: Band 5.0

The response has an introduction, two main paragraphs and a conclusion, so the reader can identify its broad structure. You also use signposts such as “In my opinion,” “Furthermore” and “In conclusion.” However, progression within and between paragraphs is not consistently clear. The second body paragraph begins by presenting the opposing view, then quickly shifts to your disagreement and repeats the claim that advertising is important. The first paragraph lists advertising formats without clearly linking each one to the argument. Some linking phrases are repetitive or awkward, and the final sentence is difficult to follow. Organise each body paragraph around one view, explain it, and then connect the example explicitly to that view.

Lexical Resource: Band 5.0

You use relevant topic vocabulary, including “advertising,” “product,” “brand,” “qualities” and “customers,” and you attempt phrases such as “main strategy” and “awareness of your product.” This gives you enough basic language to communicate the general topic. However, the range is limited and several word choices or collocations are inaccurate, sometimes making meaning less clear: “helpfull in buy things,” “main key,” and “pay attention on it” are examples. Spelling errors such as “Fortunatelly,” “magzines” and “plateform” are also noticeable. Aim for more precise, natural expressions and check spelling carefully; avoid repeating “advertising” and “product” when a suitable alternative can be used.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including a sentence beginning “Through advertising…” and a contrast introduced with “whereas.” However, the range is limited, and errors occur frequently enough to make some sentences difficult to read. For example, “People have different opinion” has a number-agreement error, while “some say … where as other think” has problems with agreement and sentence construction. In “what the product is, which brand launches it, what are the specification,” the question-like clauses and plural forms are not controlled. There are also errors in articles, verb forms and punctuation, including the comma splice in the opening. Practise building accurate complex sentences and check agreement, articles and sentence boundaries.

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