Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-11-10

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

In my opinion,advertising is benificial to the society, But as some people say that advertising is extremely succesful at persuading us to buy things,i agree to this but we know that it helps us

only for some festivals and when the companies provide more offers and when the prizes are dropped.So,in this kind of situations advertising helps us to buy things.There are so many advantages for advertising about things but at the same time nowadays people are very active in social media, e-commerce webistes etc.So this are leading to not see any kind of advertising related content because society think that advertising is so common that it is a kind of business to sell their products or things.According to me the interest may go at some time and the people will no longer pay attention to it. i feel that advertising does not extremely successful at persuading us to buy things.But in some cases it helps us a lot to know about the new things easily.But as we can see that there are some fake advertising channels too and that are misleading the people to buy things at worst prizes with cheap qualities.So i feel that is why nowadays people think that advertising is so common in the society that we no longer pay attention to it.Significantly this can leads to so many hustles for advertising companies and channels that it may effects the lot of businesses too.So,this are my views and opinions about the advertising in the current society.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a view and refer to both sides: advertising can persuade people through offers, while its prevalence and misleading content may make people ignore it. However, the discussion is only partial and the position shifts: you first agree advertising is successful, then say it is not “extremely successful,” without clearly resolving this contrast. The examples about festivals, discounts and fake advertisements are relevant, but they are asserted rather than explained or supported. The response also does not meet the 250-word minimum: it contains 236 words, and 16 words copied from the task prompt were not counted. Develop each view with a clear explanation and a specific example, then state your position consistently.

Coherence and Cohesion: Band 4.0

The response follows a broadly understandable sequence, moving from your opinion to reasons advertising may work and then to reasons people may ignore it. Basic linking expressions such as “but,” “so” and “at the same time” show attempts to connect ideas. However, the writing is presented as one long paragraph, so the two views and your conclusion are not clearly separated. Several links are repetitive or make the relationship between ideas unclear, and the repeated return to the claim that advertising is common limits progression. Use separate paragraphs for the two perspectives and your position, and make each paragraph develop one main point with clear references and purposeful transitions.

Lexical Resource: Band 5.0

You use a basic range of topic-related vocabulary, including “advertising,” “offers,” “social media,” “misleading” and “products,” which allows the main subject to be understood. There are also attempts to express more specific ideas, such as advertisements influencing purchases through discounts. However, vocabulary is repetitive, especially “things,” “people” and “advertising,” and some word choices or collocations are inaccurate, including “worst prizes” where you appear to mean prices, and “cheap qualities.” Spelling errors such as “benificial,” “succesful” and “webistes” are noticeable and reduce precision. Build a wider set of accurate terms for advertising and consumer behaviour, and check spelling and collocations carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt to connect ideas in longer sentences using “because,” “when” and “that,” and the overall meaning can usually be followed. However, the range of sentence structures is limited, and complex sentences are often faulty. For example, “So this are leading” has subject–verb disagreement, while “advertising does not extremely successful” is missing the verb form needed after “does not.” Other problems include “the interest may go” and “it may effects,” which show difficulty controlling verb forms and sentence patterns. Punctuation and capitalisation are also inconsistent, particularly around sentence boundaries. Practise building shorter, accurate sentences first, then combine related ideas using controlled subordinate clauses.

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