Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-11

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Some people believe that advertising is the best way for bisinesses to make people buy their products, while others say that we no longer pay attention on advertising because it is very obvious nowadays. In this essay we are going to discuss both these views in detail.

Advertising is one of the fastest way for a product to go viral and it is the one way to inform the customers about the product, about the perks of the product. People often purchase goods by looking at the advertisement. Some advertisements are made for attracting consumers. For example, a candy advertisement often use bright colours and graphics to attract the children, and this strategy works most of the time. In additon, some food items made with natural ingredients, their advertisements can attract health consious customers. However, in the modern world advertisement is not enough to buy trust of a consumer.

In today's world, people are more careful because of the fake products available in the market. Consequently, they do not prefer the advertisement to purchase any product. Because of the availability of internet everywhere, people have access to different platforms which are used by them to compare things before purchasing. Sometimes, advertisement can be irritatable if it appeares between a youtube video. This scenario creates a hateful image for that product and most of the time people just skip it.

To sum up everything, I believe that people do not pay attein to advertisements anymore, even more they are often a reason for anger. Now people trust internet to take suggestions before making a purchase.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and give a clear opinion in the conclusion: you argue that advertising can attract buyers, but that people now rely more on online information. The examples of colourful candy advertising and consumers comparing products online are relevant and help explain each side. However, the first view is developed more fully than the second, and some claims remain broad—for example, that people “do not prefer the advertisement” without explaining how reviews or comparisons influence their decisions. Your position is also stated most clearly at the end rather than being maintained throughout. To strengthen the response, explain the mechanisms behind both views in more detail and make your own position explicit in the introduction as well as the conclusion.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, one paragraph for each view, and a concluding opinion. The progression from advertising’s appeal to consumers’ growing caution is easy to follow, and connectors such as “However,” “Consequently,” and “To sum up” help signal relationships between ideas. This meets the lower-band expectation of coherent organisation and shows some movement towards more flexible cohesion. At times, though, links feel mechanical or the relationship between sentences is unclear. For instance, “In addition” introduces a related example, but the sentence about natural ingredients is not fully connected to the preceding point. Improve flow by using clearer topic sentences and linking each example directly to the claim it supports.

Lexical Resource: Band 5.5

You use a relevant range of vocabulary, including “consumers,” “natural ingredients,” “compare,” and “purchase,” so the main ideas are generally clear. There are also attempts at more specific expressions, such as “bright colours and graphics” and “fake products.” However, noticeable spelling and word-choice errors reduce precision: “bisinesses,” “consious,” and “appeares” are misspelled, while “buy trust” and “hateful image” are unnatural in context. Some wording is also repetitive, particularly repeated references to “advertisement” and “product.” Build accuracy by checking spelling and learning common collocations, and vary repeated terms with suitable alternatives such as “advertising,” “promotional content,” and “goods.”

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and more complex sentence forms, including a contrastive opening with “while” and a conditional example beginning “if it appears.” Most sentences communicate their main meaning, but some grammatical errors remain. For example, “one of the fastest way” needs plural agreement (“ways”), and “a candy advertisement often use” needs a singular verb (“uses”). The sentence beginning “In addition, some food items made with natural ingredients” is incomplete because it lacks a main verb. There are also issues with prepositions and sentence boundaries, as in “pay attention on advertising” and the fragment beginning “Because of the availability of internet everywhere.” Work on subject–verb agreement, complete clauses, and accurate preposition patterns while continuing to use varied sentence structures.

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