Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-11

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

We see a lot of advertisement boards and advetisement ads on our phone in our daily lives.Whenever we go outside, there are usually adversiment boards everywhere .Same with using mobile phone, ads appears alot.

The public opinion about advertising is divided into two school of thoughts.On the one hand, some people belives that it is a successful technique sice it convince us to buy things.They believe that we usually go outside for shopping or to eat some food with our family members.On our journey, we used to see alot of advertisement adds and a sudden thought usually came into our mind that we should buy from there or eat food from that specific brand.Now it's the era of social media and people do online shopping alot as compared to physical shopping just because of the attraction of advertisement ads on social platforms.They believe that still today, advertising is influencing peoples.On the other hand, some people believe that advertising became so common in our daily life that we don't even consider it.They consider that advertising is just an old school of thought and it is not popular nowadays.They are so busy in their daily activities that they don't get attracted by advertisemnets even by looking at it.

From my perspective, advertisement is important.Nowadys, people engage too much in their mobile phones and by advertising ads you can make your business successful.You can attract customers by advertising according to your audience.The age factor matters alot since it depends on the business your are working.You can attract teenage audince quite easily as comapred ro matures public.

Overall, the role of advertisement is not completely vanished.It can play a vital role in someone's success.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views and give a personal opinion, so the response is relevant to the full task. The first main section explains how outdoor and social-media advertising can prompt people to shop or choose a brand, while the opposing view is represented through the claim that people are too busy to notice familiar ads. Your own position—that advertising remains important and can help a business succeed—is also clear. However, the discussion is only partly developed: the examples are general, and the second view receives less explanation than the first. The conclusion repeats the idea that advertising can play a vital role but does not draw the two views together. Develop each side with a specific example and explain more directly why you find one view more convincing.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, a discussion of both views, your opinion, and a concluding statement. The signposts “On the one hand” and “On the other hand” help readers identify the contrast, and the ideas generally remain on the topic of advertising. However, progression within paragraphs is sometimes unclear because several points are joined into long sequences, particularly in the first discussion paragraph. Repeated references to “advertisement ads” and “people believe” also make the linking feel mechanical. Some sentences move quickly from outdoor shopping to online shopping without clearly showing how the examples support the same point. Use clearer topic sentences, divide related ideas into manageable sentences, and make links between examples and claims explicit.

Lexical Resource: Band 5.0

You use enough topic-related vocabulary to communicate the main ideas, including “social media,” “online shopping,” “attraction,” and “customers.” There are also attempts at more specific expressions such as “audience” and “age factor.” However, the range is limited by frequent repetition of “advertisement,” “ads,” “people,” and “attract,” and several word choices or spellings are inaccurate. Examples include “advertisement boards,” “advertisement adds,” “adversiment,” and “matures public”; these make parts of the response less natural and can slow the reader. Aim for more precise, varied terms such as “advertising campaigns,” “billboards,” “consumers,” and “older adults.” Check spelling carefully and learn common collocations, for example, “influence purchasing decisions” rather than “influencing peoples.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, including a contrast between the two views and a reason introduced by “since.” The overall meaning is usually recoverable, but errors occur frequently in sentence boundaries, agreement, articles, and verb forms. For example, “ads appears” should be “ads appear,” and “some people belives” should be “some people believe.” The opening also runs sentences together after “lives” and “everywhere,” while “a sudden thought usually came” shifts awkwardly into the past tense in a general explanation. These patterns sometimes make the reader pause to interpret your meaning. Practise checking subject–verb agreement and tense consistency, and use full stops to separate complete ideas before adding more complex structures.

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