Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-11

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising is an inescapabale part of out lives, appearing on our phones, social media, and televisions. It is considered extremely successful by some people for convincing them to buy more things. Some people do not believe so as they consider it merely common so they ignore it. This essay will examine both perspectives before presenting my own view.

On one hand, advertising is considered highly effective at persuading people to purchase more products. Advertisers do this so sophisticatedly like by celebrity endorsement, emotional storytelling, and repetition. This creates a desire for goods which are not actually needed by people. For instance, a fascinated commercial about a smart can compel a person to buy it even if he does not need it. But in contemporary times, when social media has dominated every age group person, so advertising can persuade them buy new products which are not really useful for them.

On contrary, some people believe that advertising has become so common that they are accustomed to and they simply ignore it. Many people noe skip an ad on youtube because they have become bored of it. They used ad-blockers or scroll past sponsored posts without a second thought. In this sense, advertising has become mere background noise, and its ability to influence has significantly diminished.

In my opinion advertising is still having a great impact on subconscious mind of people. Even if we ignore them, their constant appearnce on our screens build our familirity with brands which can affect out product choice.Therefore, I believe that advertising is still impactful which can influence people about brands etc.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and give a clear personal position: advertising can be ignored in the moment, yet still shape choices through repeated exposure. The examples of skipping YouTube ads and seeing celebrity endorsements help make the two perspectives relevant. However, the first view is developed more fully than the second, and some claims remain broad. The “smart” commercial example is unclear, while the point about social media persuading “every age group” needs explanation or support. Your conclusion restates your opinion but could more directly synthesise why advertising remains influential despite people’s tendency to ignore it. Develop each main idea with a clearer explanation and a specific, well-explained example.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, separate paragraphs for the two views, and a concluding opinion. The progression from advertising’s persuasive techniques to ad avoidance and then your own position is easy to follow. You also use signposts such as “On one hand,” “On contrary,” and “In my opinion,” which help identify the stages of the argument. To make the organisation more fluent, avoid relying so heavily on formulaic transitions and improve links between sentences. For example, the shift from social media’s reach to the claim that products are “not really useful” is abrupt. The final paragraph would also benefit from a clearer connection between ignoring ads consciously and being influenced subconsciously.

Lexical Resource: Band 6.0

You use an adequate range of topic vocabulary, including “celebrity endorsement,” “emotional storytelling,” “ad-blockers,” “sponsored posts,” and “background noise.” These choices help communicate the main ideas and show some willingness to use less common expressions. However, several word-choice, collocation, and spelling errors reduce precision: “do this so sophisticatedly,” “a fascinated commercial,” and “impact on subconscious mind” are not natural formulations. There are also spelling slips such as “inescapabale,” “appearnce,” and “familirity.” These do not prevent understanding, but careful proofreading and attention to natural word partnerships would strengthen control. Prefer precise expressions such as “a compelling advertisement” and “influence consumers’ subconscious perceptions.”

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including a relative clause in “goods which are not actually needed” and a concessive structure beginning “Even if we ignore them.” The overall meaning is generally clear, but some grammatical errors affect accuracy. For example, “so advertising can persuade them buy” needs a clearer clause structure and an infinitive marker (“persuade them to buy”), while “they are accustomed to” is incomplete without an object or complement. Subject–verb agreement is also inconsistent in “their constant appearance … build our familiarity,” and the final paragraph contains run-on punctuation around “choice.Therefore.” Review verb patterns, agreement, articles, and sentence boundaries while continuing to practise varied complex structures.

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