Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-11

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Some people argue that promotions is extremely successful at persuading individuals to buy things, whereas others believe that advertising is so common and we no longer pay attention to it. I believe that advertising is generally successful in influencing consumer's purchasing decisions, although its effectiveness has decreased because people are exposed to advertisements everywhere.

On the one hand, advertising plays a significant role in incouraging people to buy different products. This is because companies use affective visuals , special offers, and celebrity endorsements to attract large number of consumers. For instance, when people watch famous cricketrs or actors to promote a particular brand, their fans may develop an interest in purchasing the same products. Furthermore, advertisements tells people about new products and their features, which can influence or change their purchasing habits.

On the other hand, people become bored by watching the same advertisements everywhere, for example, buy 1 get 1 free. Individuals no longer pay attention on the advertisements because they developed trust on their friends and relatives and those help them in purchasing products. Nowadays, advertisements are appear on televisions, whatsapp, tiktok, and many other social media platforms and this make them people bored. Some people ignored or skiped the advertisements on youtube while watching their favourite videos because they are not really interested in watching advertisements.

In conclusion, although the excessive presence of advertisements can make people less interested in them, I believe that advertisements is really successful to influencing people to buy the products and they introduce new products and sales and changes purchasing decision.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

You address both views and give a clear position: advertising can influence purchases, although its impact is reduced by overexposure. The two body paragraphs are relevant, with examples such as celebrity endorsements and people skipping YouTube adverts. This meets the task well, but the discussion is not equally developed: the first view explains how advertising attracts buyers, while the second relies mainly on boredom and recommendations from friends and relatives. The conclusion repeats your opinion but adds little synthesis. To strengthen the response, explain more precisely how repeated exposure reduces attention, and develop the contrast between advertising’s ability to shape choices and consumers’ growing resistance to it. Your position is clear, though the supporting ideas need fuller explanation for a more complete discussion.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, one paragraph for each view, and a conclusion. The progression from advertising’s persuasive techniques to audience fatigue is easy to follow, and signposts such as “On the one hand” and “On the other hand” help distinguish the arguments. However, some connections are mechanical or unclear. For example, “because they developed trust on their friends and relatives and those help them” leaves the reference of “those” imprecise, while the list of platforms and the following point about skipping adverts could be linked more smoothly. The conclusion also repeats earlier points rather than bringing them together. Use clearer referencing and connect each example explicitly to the paragraph’s main claim to make cohesion more natural.

Lexical Resource: Band 5.5

You use relevant vocabulary for the topic, including “celebrity endorsements,” “purchasing habits,” “excessive presence,” and “consumer’s purchasing decisions.” These choices show an attempt to discuss advertising with some specificity. However, noticeable spelling, word-form, and collocation errors reduce precision, including “incouraging,” “affective visuals,” “cricketrs,” “pay attention on,” and “advertisements are appear.” Some expressions are also repetitive, particularly “advertisements” and “products,” and “buy 1 get 1 free” is informal in this context. Aim for accurate, natural combinations such as “persuasive visuals,” “pay attention to adverts,” and “influence purchasing decisions.” Proofreading spelling and choosing more precise alternatives would make your meaning clearer and broaden your usable range.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including a contrast clause in the introduction and explanations beginning with “This is because” and “although.” The overall meaning is generally understandable, but errors in agreement, verb forms, articles, and sentence construction occur across the response. Examples include “promotions is,” “advertisements tells,” “advertisements are appear,” and “this make them people bored.” The final sentence, “advertisements is really successful to influencing,” also has an inaccurate grammatical pattern. These errors sometimes make the reader pause, even though the main ideas remain recoverable. Check subject–verb agreement and use consistent verb patterns; for example, write “advertising is successful in influencing people” and “adverts appear on television and social media.” More accurate complex sentences would improve control.

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