Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-11

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Public argue that advertisment we see is to make us feel some attracted towards the products that they are selling, while some view this as normal part of life, others say that it is so common that we dont even notice these advertisments anymore. In my opinion both of these views have quite strong arguments and points that are valid. However i still believe that we are so exposed to the constant advertisments that we no longer pay more attention to it.

The primary reason why i hold this view is because we are surrounded by adds everywhere. For example, when we are using mobile, advertisments pop in between the youtube videos also while scrolling through instagram. In addition, advertistment are very common in our routine that we skip it, so in my view the affect of persuading us to buy product has decreased with time due to increase in the exposure to so many advertisments.

Furthermore, some individuals still feel that advertisments are popular because customer get attracted to the product that they are selling mostly by only looking at the fancy way of showing it in the advertisment. To some extend this is true people do by things that they do not need only because it looks good in the advertisment. For instance, some adveristment shows that every person in your community has the app except for you, which can have psychological affect of missing out and because of this you feel the need to install the app even if you have no use of it.

In conclusion, even thought people purchase things that they have no use for, I still firmly believe that not all advertisments are like this, also majority of the people are not that easy to persuad into buying stuff they do not need just by viewing the advertisment since we are already so used to looking at it.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

You address both views and state a consistent opinion: although some people are persuaded by attractive advertising, you believe its constant presence has reduced its impact. The examples of ads appearing between YouTube videos and on Instagram, and of an app promoted through fear of missing out, are relevant and help explain each side. This meets the task well, but the discussion is uneven: the view that advertising still persuades people is mainly illustrated rather than explained, and the conclusion repeats your position without fully weighing the two arguments. To strengthen the response, explain more precisely how advertising can influence purchasing despite being widely encountered, then compare that effect with the desensitisation you describe. Your position is clear, though the reasoning needs fuller development for a more complete discussion.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, separate paragraphs for the two views, and a conclusion. The progression from your main opinion to examples is generally easy to follow, and connectors such as “For example,” “In addition,” and “Furthermore” help signal relationships. However, some links are mechanical or unclear. In the opening, “while some view this as normal part of life, others say…” makes the contrast difficult to track, and the second body paragraph shifts from the opposing view to your own explanation without a clear transition. The conclusion also combines several claims in one sentence, making the final point less direct. Use clearer topic sentences and refer explicitly to the two views when moving between them; this would make the cohesion more controlled.

Lexical Resource: Band 5.5

You use relevant topic vocabulary, including “exposed,” “persuading,” “fancy,” and “psychological effect,” and phrases such as “fear of missing out” communicate a specific advertising technique. However, the range is limited by repeated use of “advertisements” and “product,” while several spelling and word-choice errors are noticeable, including “advertisment,” “adds,” “advertistment,” and “persuad.” Some combinations are also unnatural, such as “feel some attracted” and “the affect of persuading us.” These errors do not prevent the reader from understanding your main ideas, but they reduce precision and fluency. Build a wider set of accurate terms for advertising and consumer behaviour, and check spelling and collocations carefully before submitting.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentences, including clauses introduced by “because,” “while,” and “even if,” and your meaning is generally understandable. Some sentence structures are nevertheless faulty or difficult to control. For example, the opening sentence joins several contrasting ideas without clear punctuation, and “To some extend this is true people do by things…” needs a clearer boundary between clauses. There are also errors in articles, agreement, and sentence construction, as in “advertistment are very common” and “customer get attracted.” The final sentence is especially overloaded, with several ideas joined together. Aim for more accurate clause boundaries and check subject–verb agreement and articles; shorter, well-controlled sentences alongside complex ones would improve clarity.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.