Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 15 · 2026-11-11

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.5)

To some people advertising is a guaranteed way to attract consumers and make them to purchase the product while other argue that adversiting has become so frequent that it has largely lost its appeal to persue the customers. As far as I am concerned, success of advertising depends on the quality and the selection of audience of the advertisement rahter than the frequency.

One argument is that, excessive advertisement can result in losing popularity and acceptance of a certain product to the customers. It makes the potential consumers annoyed. Therefore, while the promotion campaigns are launched to make the product familiar to more consumers, the outcome may turn out to be opposite. Furthermore, an average advertising campaign that lacks quality and creativity mostly fail to achieve the goal of the campaign because the low quality promotion strategy cannot catch the desired attention of the intended audience thus having little impact on sales.

On the other hand, a creative advertising approach to the right audience can boost up the selling of any kind of product. A creative advertisement can easily engage mass attention, make the advertisement a popular trend in society. When people enjoy the content of advertisement, potential consumers want to pay more attention to it, like to have more conversations regarding the content and the more they see the content the more they tend to purchase the product that the advertisement promotes. For instance, during 2003 cricket worldcup, a phone operator company Vodaphone made some funny tv commercials which were very funny and related to the sports. Though it was frequently aired during game break, the campaign achieved massive popularity among the viewers for its funny content and relevance.

In conclusion, while excessive display of an average quality advertisement tend to lose people's attention nevertheless a creative approach to the adversitising can still prove to be massively successful product campaign that lead to a significant increase to product sale.

AI examiner evaluation

Task Achievement / Task Response: Band 7.0

The response addresses both views and gives a clear position: advertising’s success depends more on its quality and audience than on how often it appears. The two body paragraphs develop the contrast, and the Vodafone example supports the claim that relevant, entertaining advertising can remain effective despite frequent exposure. The discussion of overexposure is also relevant, explaining that it may annoy consumers and reduce a campaign’s impact. To strengthen the response further, develop that first view with a more specific explanation or example, and qualify broad claims such as “the more they see the content the more they tend to purchase.” This would make the support more consistently precise and fully developed.

Coherence and Cohesion: Band 7.0

The essay has a clear overall structure: an introduction states the position, separate paragraphs discuss the two views, and the conclusion returns to the central argument. Ideas generally progress logically, particularly from the possible negative effects of excessive advertising to the benefits of creative, targeted campaigns. Linking expressions such as “Furthermore,” “On the other hand,” and “For instance” help signal these relationships. Some connections are less smooth, however: the first body paragraph’s final sentence is lengthy and packs several points together, while the conclusion’s “while … nevertheless” construction makes the contrast awkward. Use clearer sentence boundaries and vary transitions so that cohesion remains flexible rather than formulaic.

Lexical Resource: Band 6.0

There is an adequate range for discussing the topic, including phrases such as “potential consumers,” “promotion campaigns,” “intended audience,” and “massive popularity.” These choices help communicate the main ideas, and the writer attempts more specific language when describing advertising’s effects. However, some word choices and collocations are inaccurate or repetitive: “boost up the selling” and “make the advertisement a popular trend” sound unnatural, and “funny” is repeated in the Vodafone example. Spelling errors such as “adversiting,” “persue,” and “rahter” also reduce accuracy. Aim for more natural collocations and proofread spelling; this would make the vocabulary more precise and flexible.

Grammatical Range and Accuracy: Band 6.0

The response uses a mix of simple and complex forms, including a conditional idea (“while the promotion campaigns are launched … the outcome may turn out to be opposite”) and a relative clause (“a campaign that lacks quality and creativity”). Meaning is generally clear, but some grammatical errors remain. For example, “make them to purchase” has an incorrect verb pattern, “other argue” lacks subject–verb agreement, and “an average advertising campaign … mostly fail” also has agreement trouble. The final sentence combines “while” and “nevertheless” awkwardly, and several long sentences would benefit from clearer punctuation. Review verb patterns, agreement, and sentence boundaries while retaining the range of structures attempted.

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