Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-11

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Advertising is important part of every bussiness.The debate now a days is that either this much saturation of advertisment is fruitful or not. I believe roght advertisment is key player for any bussiness.

Advertisment done in right way can be a game changer for any new bussiness.Strategic and honest marketing can play a bog role in spreading the item to a wider audience.For instance goverdhan ghee moceme made by Saif Ali khan during the show lead to social media marketing.The brand then utilised this meme in a productive way and made a great pitch using the meme and the man himself.Result is that whole India now knows that goverdhan ghee exists.

On the other hand now a days we have a huge influx of marketing on social media platforms. We see and pass advertisments like nothing.Since we have so much data available all the time our minds becomes selective in choosing what to see and pass and what to see and remember.A marketing done poorly and without any strategy wont land on right audience.Right face for brand. Right content matters.If not done properly audience will not pay attention.For instance, Samsung launched add at a perfect time when apple launched its flip phone.Samsung had that kinda flip phone long back.But they released a new advertisment to show world who did it first.So advertisment done rightly is what that would bring real good.

Advertisment was ,is and will be important part of market.It has alot of benefits and it pay off the money when id done in right way possible.So yes according to me ,advertisment is important even high end brands like balenciaga doest it.It must have some meaning. Point is finfing the right meaning for each product or service you are offering.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You discuss both views: the first body paragraph explains how targeted, well-planned advertising can make a brand widely known, while the next describes how people filter out the constant stream of online adverts. Your examples—Goverdhan ghee’s use of a meme and Samsung’s response to Apple—make the discussion relevant. Your opinion that effective advertising matters is also clear in the introduction and conclusion. However, the response focuses more on whether advertising is done well than on how advertising in general persuades people to buy, and the idea that audiences ignore adverts is asserted more than explained. Develop the link between each example and consumer behaviour, and make the contrast between the two views more explicit.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction, separate paragraphs for the two views, and a concluding opinion. Transitions such as “On the other hand” and “So” help signal the movement between ideas, and the examples generally follow the points they illustrate. However, progression within paragraphs is sometimes abrupt: “Right face for brand. Right content matters” reads as disconnected notes, and the final paragraph repeats the claim that advertising is important rather than drawing the discussion together. Some references, such as “that kinda flip phone,” are not fully clear to a reader unfamiliar with the example. Use complete linking sentences to explain how each example supports the argument, and make the conclusion synthesise both views.

Lexical Resource: Band 5.5

You use some relevant topic vocabulary, including “saturation,” “strategic,” “wider audience,” “influx,” and “selective,” which helps convey ideas about marketing and consumer attention. There are also attempts at more specific expressions such as “game changer” and “social media marketing.” However, spelling and word-choice errors are noticeable throughout, including “advertisment,” “bussiness,” “moceme,” and “bog role,” and some phrases are imprecise or informal, such as “done in right way” and “that kinda flip phone.” These errors sometimes make the intended meaning harder to follow. Check spelling carefully and choose more precise collocations, for example, “a well-targeted campaign” or “consumers become less responsive to repeated adverts.”

Grammatical Range and Accuracy: Band 5.0

You attempt a mixture of simple statements and longer sentences, including a conditional structure in “If not done properly audience will not pay attention” and a reason clause beginning “Since we have so much data available.” This shows some range, but control is inconsistent, and errors often make the reader pause. Examples include missing articles in “Advertising is important part” and “launched add,” subject–verb disagreement in “our minds becomes,” and faulty verb forms in “it pay off the money” and “when id done.” Sentence boundaries and punctuation are also unreliable, particularly where several ideas run together. Practise accurate article use, agreement, and verb forms, then proofread each sentence for a clear subject and complete structure.

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